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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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Category: COLLABS

HYPE. x L.O.L. Surprise!
HYPE. x L.O.L. Surprise!
JUST HYPE X ARMY OF APES
JUST HYPE X ARMY OF APES
HYPE. x SHREK – Just Arrived!
HYPE. x SHREK – Just Arrived!
IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION
IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION
HYPE. x SONIC CAPSULE COLLECTION!
HYPE. x SONIC CAPSULE COLLECTION!
JUST DROPPED: HYPE. X VOGU
JUST DROPPED: HYPE. X VOGU
HYPE. X HELLO KITTY. COMING 10.02.22
HYPE. X HELLO KITTY. COMING 10.02.22
LOONEY TUNES X HYPE. COLLECTION
LOONEY TUNES X HYPE. COLLECTION
SPACE JAM X HYPE.: THE COLLECTION!
SPACE JAM X HYPE.: THE COLLECTION!
HYPE. X SESAME STREET LAUNCHES 21.02.21
HYPE. X SESAME STREET LAUNCHES 21.02.21
IT’S OFFICIAL! LEGO® NINJAGO® X HYPE. IS COMING
IT’S OFFICIAL! LEGO® NINJAGO® X HYPE. IS COMING
RIVER ISLAND X HYPE. DROP 2!
RIVER ISLAND X HYPE. DROP 2!
DISNEY X HYPE.: COLLABORATION PREVIEW
DISNEY X HYPE.: COLLABORATION PREVIEW
HYPE. X CLASH: STRENGTH IN SOLIDARITY CHARITY COLLAB IS HERE
HYPE. X CLASH: STRENGTH IN SOLIDARITY CHARITY COLLAB IS HERE
HYPE. x ASOS FASHION MASKS
HYPE. x ASOS FASHION MASKS
HYPE.-O-WEEN JUST GOT REAL
HYPE.-O-WEEN JUST GOT REAL

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