Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Category: COLLABS

SPACE JAM X HYPE.: THE COLLECTION!
SPACE JAM X HYPE.: THE COLLECTION!

Introducing, the HYPE. Squad. Welcome To The Serververse. Inspired by Space Jam: A New Legacy’s Tune Squad combined with a digitalised virtual space aesthetic. With appearances from our favourite Looney Tunes characters including Bugs Bunny, Lola...

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HYPE.-O-WEEN just got real.
HYPE.-O-WEEN just got real.

This year we’ve taken it to the next level and teamed up with Universal Monsters. The OG’s of making nightmares come to life. We’ve created a spooktacular collection, inspired by Iconic monsters. Including Dr. Frankenstein’s creature, Th...

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#DISNEYXHYPE : the launch party
#DISNEYXHYPE : the launch party

We wanted to design the venue to mimic the campaign photoshoot and inspiration of the collection; the American dream. A vintage red popcorn machine, accompanied with Mickey popcorn buckets. A baby pink candyfloss machine took centre stage in the wal...

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#DISNEYXHYPE .. Inside the collection
#DISNEYXHYPE .. Inside the collection

#DISNEYXHYPE .. Inside the collection Ok, so you may have already seen a few pieces in our #DisneyxHype season 2 collection. Want to see every single piece in the collection… right now? Course you do. With a range of mens, womens and accessories, w...

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#DISNEYXHYPE : the apparel collection
#DISNEYXHYPE : the apparel collection

#DISNEYXHYPE Inspired by Mickey and Minnie in the 90’s; this collection will make you relive your younger years, bringing a sense of nostalgia. We’ve designed a throwback collection, with reference to 90s sports silhouettes teamed with a primary...

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#HYPE.XCALLOFDUTY
#HYPE.XCALLOFDUTY

We couldn't resist. After partnering up with Call of Duty to celebrate the launch of their Black Ops 4 Beta Codes, we knew we had to create an unstoppable capsule collection to go along side with the game. The new game features the first-ever mult...

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‘THE BUZZ BAG’
‘THE BUZZ BAG’

‘THE BUZZ BAG’ A message from the HYPE. team, We want to tell you a story, not like once-up-on-a-time, but about the inspiration around our unstoppable Buzz LightYear backpack. Let’s talk about the morning of #DisneyxHype launching. We have a t...

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Call of Duty: Black Ops 4, BETA CODE event!
Call of Duty: Black Ops 4, BETA CODE event!

It’s official, we’ve teamed up with Call of Duty: Black Ops 4. We have a limited number of Beta codes available, that we will be giving away with the purchase of a HYPE. X Call of Duty: Black Ops 4 t-shirts. To play the early game release before ...

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#DisneyxHYPE round up
#DisneyxHYPE round up

Our accessory collection with Disney has blew up. Our Buzz Lightyear backpack sold out in 12 minutes and we now have a Limited amount of stock left... You guys have been tagging us in #DisneyxHype purchases with a few appearances from Woody and some ...

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#DISNEYXHYPE
#DISNEYXHYPE

We’ve turned your all-time-favourite Disney movies into winner accessories. Take an exclusive first-hand look at our range of out-of-this-world backpacks, pencil cases and dad caps. DAD CAPS: Summer is here, you don’t need us to tell you that. I...

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THE PARK IS NOW OPEN WITH STYLE
THE PARK IS NOW OPEN WITH STYLE

Let’s create some nostalgia and take it back to 1993, in Isla Nublar, When Dinosaurs Ruled The Earth and Life uh… Finds a way. Inspired by the authentic Jurassic Park duvet set, #HYPE.XJURASSICPARK have brought you a timeless capsule collection ...

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GOTTA CATCH ‘EM ALL
GOTTA CATCH ‘EM ALL

HYPE. X POKEMON https://www.youtube.com/watch?v=3x4roKETL1Y . Teaming with Pokemon, we’ve bought the fun and excitement to create a one-of-a-kind capsule collection. Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle an...

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PIZZA DUDE’S GOT 30 SECONDS…
PIZZA DUDE’S GOT 30 SECONDS…

HYPE X TMNT For all the ‘80’s and ‘90s babies familiar with the names Leonardo, Raphael, Michealangelo and Donatello, you guessed it! Our latest collaboration with Nickelodeon comes just in time with the latest feature film, Teenage Mutant Ninj...

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WHO LIVES IN A PINEAPPLE UNDER THE SEA?
WHO LIVES IN A PINEAPPLE UNDER THE SEA?

HYPE. X SPONGEBOB We’ve incorporated Bikini Bottom’s loud and proud residents and scaled them up to match reality. That’s right, all you SpongeBob fans, we’ve teamed up with Nickelodeon to create a diverse and playful unisex capsule collectio...

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BARBIE’S WORLD
BARBIE’S WORLD

HYPE. X BARBIE Think the contemporary Barbie girl with a definitive sports-luxe vibe! With a chic palette of grey, white, black and flashes of the signature Barbie pink creating lusted-after crew’s, tees and accessories. https://www.youtube.com/...

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FASHION WITH FORCE
FASHION WITH FORCE

HYPE. X STAR WARS With a new range of collaborative apparel, we mixed our streetwear codes with fantastical elements from George Luca's iconic franchise. https://www.youtube.com/watch?v=tSU3Hk6M1Vc We kept the collection to monochrome tones to stay t...

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TASTE THE FEELING
TASTE THE FEELING

HYPE. X COCA-COLA You’ve probably heard about our collaboration with Coca-Cola… if you haven’t, you’re about to find out! https://www.youtube.com/watch?v=R_-2Y3lKi8E We teamed up with the globally-known beverage king Coca-Cola to create an ic...

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OUR FIRST EVER COLLABORATION!
OUR FIRST EVER COLLABORATION!

HYPE. BLACK ON BLACK X TOPMAN The start of the Fall 2013 season, we launched our FIRST EVER exclusive capsule collection with English retail giant TOPMAN. Founder and Creative Director Liam Green designed and created the collection himself. With emp...

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