close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

HYPE. X HELLO KITTY. COMING 10.02.22

Jade February 1, 2022

Introducing the highly anticipated HYPE. x HELLO KITTY capsule collection.

Stepping into the lovable kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adults and kidswear collections embraces and symbolises the contrast of on-trend and street style silhouettes for a contemporary feel just in time for Valentine’s Day.

The collection overrides the overrated traditional valentine’s day and explores a galantine’s approach to celebrate self-love and empowerment. Featuring a complimentary colour palette of pastel pink tones and bright red hues. Capturing the galantine’s inspiration with woven patches and enlarged graphics. Embodying the ‘culture of cuteness’ feel with t-shirts, crewnecks, hoodies, romper, loungewear sets, shorts, jackets and accessories.
With Hello Kitty and her iconic bow showcased throughout the collection, coupled with printed elements to portray a sticker like effect, a fun and unique element. With exciting arrays of fabrics including, faux fur, velvet corduroy and denims, perfect for layering.

The limited-edition accessories, including our iconic backpack and lunch box shapes use a bold red pantone, with a contrasting all over print, in true HYPE. style. Followed by an essential tote bag and bucket hat that you know you can’t live without.

Designed to wear together or stand alone, the collection is designed to mix ‘n’ match, highlighting the staple denim jacket and matching jeans. Or for a more casual look our jumper and matching jersey shorts is your go-to.The collection launches exclusively at our Carnaby London store, HYPE. UK, via justhype.com and selected retailers worldwide on the 10th February 2022.

#HYPEXHELLOKITTY

Join us at the event, sign up here! 

Sign up to be notified when the collection launches. 

Related Blog

SUMMER LOOKBOOK: NEW IN THIS WEEK
SUMMER LOOKBOOK: NEW IN THIS WEEK

Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...

Read More
INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!

Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....

Read More
HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...

Read More