Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Can’t wait ’till tomorrow, don’t worry, we got you. The Disney x HYPE. capsule accessory collection features backpacks, mini backpacks, drawstring bags, lunch bags, pencil cases and some instantly-recognisable exciting shapes. Take a scroll down to reveal your new favourite accessories from the collection.
#HYPExDisney wouldn’t be complete without a backpack dedicated to the stylish Disney icon, Minnie Mouse. Featuring an all-over velour fabric with contrasting on-trend leopard print for Minnie’s bow and the front pocket, complete with inside lining.
HYPE. has also released a range of Pixar Toy Story accessories including a Bucket O Soldiers side bag and Pizza Planet cup side bag that nods to the first movie from the franchise.
The new additions inspired by Disney animation include Disney’s Lilo & Stitch, Frozen, Hercules and The Lion King. The range features new fabric developments including transparent materials, tassels, dino-like texturing, sherpa and galvanized holographic.
With a 24-hour early release launching at 8am UK time, on the 7th August exclusive to the HYPE. shopping app (Download here: justhype.com/app) – Head over to our Instagram story to set a notification.
The collection will be available to buy online at justhype.com and in select retail stores from the 8th August.
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Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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