Introducing, the HYPE. Squad.
Welcome To The Serververse.
Inspired by Space Jam: A New Legacy’s Tune Squad combined with a digitalised virtual space aesthetic. With appearances from our favourite Looney Tunes characters including Bugs Bunny, Lola Bunny, Taz, Tweety Pie and Marvin the Martian entwined in HYPE.’s signature all-over prints.
The ground-breaking 44-piece collection includes crop t-shirts, cycle shorts and sportswear perfect for the court. With t-shirts, loungewear sets, hoodies, joggers, space jam backpacks and water bottles boasting holographic textures, enlarged graphics, sleeve and leg panelling and high build reflective branding.
Referencing the modern elements from the highly-anticipated movie with the collaboration’s core colour palette of red, monochrome, royal blue, green with injections of pink, lilac and neon flashes. Combined with digital glitch and galaxy-inspired effects nodding to the film franchise.
An elevated range with evolving shapes, but also staying true to the nostalgia with the signature Tune Squad jersey vest and shorts set, featuring Looney Tunes’ Bugs Bunny, Daffy Duck and Marvin the Martian. With side panelling, dished hems, mesh fabrics and tonal ribbing. This core set celebrates the true values of Space Jam: A New Legacy with the futuristic glitch inspired overlay.
See what went down at the Carnaby Street store event below