Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Introducing, the HYPE. Squad.
Welcome To The Serververse.
Inspired by Space Jam: A New Legacy’s Tune Squad combined with a digitalised virtual space aesthetic. With appearances from our favourite Looney Tunes characters including Bugs Bunny, Lola Bunny, Taz, Tweety Pie and Marvin the Martian entwined in HYPE.’s signature all-over prints.
The ground-breaking 44-piece collection includes crop t-shirts, cycle shorts and sportswear perfect for the court. With t-shirts, loungewear sets, hoodies, joggers, space jam backpacks and water bottles boasting holographic textures, enlarged graphics, sleeve and leg panelling and high build reflective branding.
Referencing the modern elements from the highly-anticipated movie with the collaboration’s core colour palette of red, monochrome, royal blue, green with injections of pink, lilac and neon flashes. Combined with digital glitch and galaxy-inspired effects nodding to the film franchise.
An elevated range with evolving shapes, but also staying true to the nostalgia with the signature Tune Squad jersey vest and shorts set, featuring Looney Tunes’ Bugs Bunny, Daffy Duck and Marvin the Martian. With side panelling, dished hems, mesh fabrics and tonal ribbing. This core set celebrates the true values of Space Jam: A New Legacy with the futuristic glitch inspired overlay.
See what went down at the Carnaby Street store event below
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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