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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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THIS WEEK’S TOP BOYSWEAR HEROES
THIS WEEK’S TOP BOYSWEAR HEROES
PHARELL IS MAKING A LEGO MOVIE ABOUT HIS LIFE
PHARELL IS MAKING A LEGO MOVIE ABOUT HIS LIFE
21 Savage Expands London Show To 2023 Europe Tour
21 Savage Expands London Show To 2023 Europe Tour
NFL x HYPE COLLABORATION
NFL x HYPE COLLABORATION
Usher Confirmed as Super Bowl 2024 Halftime Performer
Usher Confirmed as Super Bowl 2024 Halftime Performer
Fashion Forward: Your Guide to the Glamorous Fashion Week Schedule 2024
Fashion Forward: Your Guide to the Glamorous Fashion Week Schedule 2024
The Inspiring Journey of the Gran Turismo Movie
The Inspiring Journey of the Gran Turismo Movie
Back to School with HYPE.: Your Guide to the Perfect Backpack
Back to School with HYPE.: Your Guide to the Perfect Backpack
Barbenheimer vs Oppenbie: A Fashion-Fueled Fandom Faceoff
Barbenheimer vs Oppenbie: A Fashion-Fueled Fandom Faceoff
Travis Scott brings out Ye at Circus Maximus in Rome!
Travis Scott brings out Ye at Circus Maximus in Rome!
HYPE. x L.O.L. Surprise!
HYPE. x L.O.L. Surprise!
BACK TO SCHOOL: NEW IN!
BACK TO SCHOOL: NEW IN!
JUST HYPE X ARMY OF APES
JUST HYPE X ARMY OF APES
HYPE. YOGA MATS!
HYPE. YOGA MATS!
Just Hype announces the appointment of new Chief Operating Officer, Mike Thompson
Just Hype announces the appointment of new Chief Operating Officer, Mike Thompson
HYPE THROWBACK: LONDON FASHION WEEK
HYPE THROWBACK: LONDON FASHION WEEK

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