HYPE. x L.O.L. Surprise!

Brand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection

London, August 3, 2023 – HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, the global sensation from MGA Entertainment. Following the tremendous success of their initial collaboration, this new capsule collection is set to bring even more style and excitement to fans worldwide.

The latest collection, inspired by the captivating world of L.O.L. Surprise!, showcases a 10-piece limited-edition set of backpacks and lunch bags. Designed to celebrate the spirit of going back to school and embracing individuality, each piece proudly features the distinctive Hype x L.O.L. Surprise! branding.

“We are thrilled to have the opportunity of designing and developing a second collection with L.O.L. Surprise! after the success of our first capsule,” shared HYPE.’s Chief Operating Officer, Mike Thompson. “Our latest offering encompasses a curated Back to School edition, focusing on iconic all-over prints and fabrics.”

The HYPE. X L.O.L. Surprise! backpack and lunch bag collection launched exclusively online via www.justhype.com and selected retailers on 3 August 2023.