Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Meet the HYPE. x ASOS fashion face coverings. With adjustable straps for the ultimate comfort, plain-ish and loud designs perfect for whatever your mood. With face masks being mandatory, who says they have to be boring?.. why not grab yourself an on-trend style available in singular and packs of two and three. Tap the image to shop. Leave us a message in the comments with your fave one.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
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