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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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LOONEY TUNES X HYPE. COLLECTION

Jade November 16, 2021

It’s Time to get Looney. The Looney Tunes x HYPE. collection launches online 18/11 and exclusively at our Carnaby store 20/11 🥕

Shop the collection and Meet Bugs Bunny & Daffy Duck at our store 11am-4:30pm 🐰

 

Get Looney with HYPE. and Looney Tunes’ latest collaborative capsule collection. Boasting an urban graffiti-inspired aesthetic with appearances from our favourite characters including, Bugs Bunny, Tasmanian Devil, Wile. E Coyote and Marvin The Martian.

Exploring the on-trend use of enlarged graphics, tonal and contrasting pantones, the limited-edition 16-piece adults collection includes essential t-shirts, oversized tees, hoodies and backpacks with a genderless and inclusive approach.

Featuring two backpacks with instantly recognisable poses from everyone’s all-time favourites, Bugs and “Taz.” Highlighting our iconic backpack shape, embroidered monochrome crest, mini front pocket, embossed zip puller with the co-branded woven logo on the front.

The aesthetic channels a graffiti-inspired artistic approach entwined with a spray overlay effect entwined in acid wash, tie-dye and Bugs’ popular catchphrase “What’s Up, Doc?”.

With every order, HYPE. will fund the planting of one tree in the HYPE. forest. Every order is delivered in fully recycled and recyclable packaging.

#LooneyTunesxHYPE

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