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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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RIVER ISLAND X HYPE. DROP 2!

Jade November 4, 2020

Your favourite duo is back! We’ve teamed up with our friends at River Island for a second drop. #RIxHype is designed for boys, girls and gender-neutral, in a variety of styles including tees, hoodies, shorts, joggers, cycle shorts and crop tops.

The girls focused designs feature an on-trend snakeskin inspired all-over print. Highlighting a pink, peach, green and neutrals colour palette and a matured zebra inspired tie-dye print in charcoal and black. The boys take on lightning bolts and strobe light inspired designs entwined with timeless pieces.

With mesh-insert features, double layering, embossed woven taping and the introduction of new shapes, including the high-neck classic t-shirt and the funnel neck sweater.

Highlighting the RI x HYPE. bright pink animal print crop top and cycle short set, the RI x HYPE. blue strobe print track top and twin pack of kids face masks.

The collection encourages playful looks that you can mix ‘n’ match adapting an active and loungewear approach, bringing elements of the sporting world and fashion world together.

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