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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HYPE. Sample SALE

DESIGN STUDIOS
DESIGN STUDIOS

Introducing our latest capsule collection. Designed with a minimalistic and contemporary aesthetic.     A ready to wear collection best worn oversized. Featuring a selection of unisex t-shirts, hoodies, cargo pants and joggers. &n...

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TOP 12 HYPE. HALLOWEEN KIDS T-SHIRTS 👻
TOP 12 HYPE. HALLOWEEN KIDS T-SHIRTS 👻

Whether you’re looking for a low-effort halloween costume or wanting to stay spooky all year round, we’ve put together an edit of our top 12 new in kids halloween t-shirts. Happy Hype-O-ween!  1. HYPE BOYS NAVY TRICK OR TREAT T-SHIRT Trick...

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HELL RAISERS! NEW COLLECTION!
HELL RAISERS! NEW COLLECTION!

This year, we're celebrating Halloween early with an all-new exclusive collection: Hell Raisers. Highlighting a range of adults Halloween t-shirts and hoodies inspired by vintage gothic representations with a dark-themed colour palet...

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TOP 10 WOMEN’S FALL WINTER 22 FASHION
TOP 10 WOMEN’S FALL WINTER 22 FASHION

The Just Hype Women’s Fall Winter Collection boasts trend-led silhouettes in oversized shapes. Check out our Top 10 FW22 Women’s Edit below, featuring an all-new range of items inspired by autumnal layering, highlighting timeless all-over prints ...

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TOP 10 HYPE. NEW TERM ESSENTIALS
TOP 10 HYPE. NEW TERM ESSENTIALS

Heading back to uni or college this season? Whether you’re a fresher or final year, we’ve got all the goods to have you ready and raring for semester one. The HYPE. New Term Essentials collection boasts a range of backpacks, coats, loungewear, ac...

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HYPE. X CARE BEARS: COMING SOON
HYPE. X CARE BEARS: COMING SOON

Cele-BEAR-ate the Care Bears 40th Anniversary with the HYPE. X Care Bears collection. This capsule collection includes a lovable line of adult’s and children’s apparel and accessories for fans of all ages. The twenty-piece genderless collecti...

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7 EDITS TO TAKE YOU BACK TO SCHOOL IN STYLE
7 EDITS TO TAKE YOU BACK TO SCHOOL IN STYLE

The HYPE. Back to School collection features hundreds of backpacks, lunch bags, bottles, bundles and more, in all-new styles, shapes, patterns, and prints. But when you’re scrolling through seemingly endless pages of backpacks and bags, sometimes ...

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IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION
IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION

Introducing the all-new, finger lickin’ good HYPE. X KFC capsule collection. Boasting a line of co-branded clothing and accessories celebrating nostalgic brand identifications, perfect for the summer festival season.  The 47-always-original-pie...

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CLASS OF ’22 BEST SELLERS EDIT
CLASS OF ’22 BEST SELLERS EDIT

The HYPE. Class of ’22 collection is brimming with hundreds of all-new backpacks, lunch bags, pencil cases, bottles, wallets, and more. But don’t worry HYPE. is here to make back to school bags shopping simple with our Class of ’22 Edit. Scroll...

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INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!

Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....

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HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...

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HYPE. x SONIC CAPSULE COLLECTION!
HYPE. x SONIC CAPSULE COLLECTION!

Introducing, HYPE. x Sonic the Hedgehog™. Featuring energetic designs inspired by the high-octane speedster himself, the HYPE. x Sonic capsule collection includes an unstoppable line of adults' and children’s apparel and accessories for Sonic fan...

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JUST DROPPED: HYPE. X VOGU
JUST DROPPED: HYPE. X VOGU

Metaverse Fashion Week, Decentraland. By HYPE. & Vogu. Incoming Transmission. We are proud to step into the virtual world of Decentraland, debuting our in-demand digital fashion line on the metaverse’s first-ever runway show, bringing streetw...

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#IWD PLAYLIST!
#IWD PLAYLIST!

It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...

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INTERNATIONAL WOMEN’S DAY
INTERNATIONAL WOMEN’S DAY

In celebration of International Women’s Day, we've put together our top 5 fits you need to make you feel empowered and appreciate yourself. With neutral pantones, subtle designs and oversized fits, comfort is key. Love yourself.   &nbs...

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NEW IN: HYPE. LEICESTER!
NEW IN: HYPE. LEICESTER!

New boys and girls lines have dropped in our Leicester store! Located directly across from the Apple store in the Highcross Centre stands one of our very first stand alone Hype stores, in the city that our story began! Yes, Leicester. From cam...

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PARAMOUNT ANNOUNCES SONIC THE HEDGEHOG 3
PARAMOUNT ANNOUNCES SONIC THE HEDGEHOG 3

Ahead of the Sonic the Hedgehog 2 premier at the end of this month, Paramount announced this week its plans to release a third Sonic the Hedgehog film. The announcement was made during an investor event where it was also revealed that a TV series st...

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THE WORLDS FIRST NFT VENDING MACHINE
THE WORLDS FIRST NFT VENDING MACHINE

Open 24 hours a day, New York City. Neon, a Solana blockchain-based NFT marketplace and gallery, announced today the launch of its NFT vending machine, according to Business Wire. Located in New York City’s Financial District, the vending mac...

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