Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Summer’s coming, time to get holiday ready with our essential suitcase range!
Whether you’re going on a two-week cruise around the Med or a weekend away in Paris, we’ve got the goods for every occasion with our line of cabin, medium and large sizes.
Travel with ease in style. Our Iconic Disco Leopard print just got turned into an essential luggage piece.
Highlighting a polycarbonate shell, our signature and most-sought-after disco leopard all over print and essential four wheel drive.
Featuring printed logo inside lining and 50/50 packaging with compression straps and a zipped pocket.
The ultimate sleek design you can’t travel without.
Introducing the Blue Splat range.
Inspired by our leading graffiti-paint splat print.
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
Read MoreThe Graphic-led collection Will Launch Exclusively at HYPE.’s Online Store and their Carnaby London Flagship Store on January 19th. To create that which is unique, is to create that which has never been done before. The Just Hype Create & De...
Read MoreUK lifestyle brand, HYPE., today announced an all-new line of licensed clothing featuring exciting designs inspired by DreamWorks Animation’s beloved and award-winning franchise Shrek, the HYPE. x Shrek capsule collection includes a range of chil...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.