close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

HYPE. x SONIC THE LAUNCH EVENT!

Jade April 4, 2022

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store.
The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering burgers and fries from Shake Shack, an arcade-style top floor with Nintendo Switch gaming pods, Sonic Air Hockey and Chase the light games. Blue Raspberry AU Vodka and Lemonade, Kopparberg and White Claws were flowing amongst the never-ending instagram moments.

 

Related Blog

SUMMER LOOKBOOK: NEW IN THIS WEEK
SUMMER LOOKBOOK: NEW IN THIS WEEK

Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...

Read More
INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!

Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....

Read More
HYPE. x SONIC CAPSULE COLLECTION!
HYPE. x SONIC CAPSULE COLLECTION!

Introducing, HYPE. x Sonic the Hedgehog™. Featuring energetic designs inspired by the high-octane speedster himself, the HYPE. x Sonic capsule collection includes an unstoppable line of adults' and children’s apparel and accessories for Sonic fan...

Read More