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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. x SONIC THE LAUNCH EVENT!

Jade April 4, 2022

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store.
The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering burgers and fries from Shake Shack, an arcade-style top floor with Nintendo Switch gaming pods, Sonic Air Hockey and Chase the light games. Blue Raspberry AU Vodka and Lemonade, Kopparberg and White Claws were flowing amongst the never-ending instagram moments.

 

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