Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Cele-BEAR-ate the Care Bears 40th Anniversary with the HYPE. X Care Bears collection. This capsule collection includes a lovable line of adult’s and children’s apparel and accessories for fans of all ages.
The twenty-piece genderless collection celebrates the globally-recognised traditional Care Bears’ pastel colour palette. Highlight a diverse range of hoodies, tracksuits, sweatshirts, t-shirts, leggings, cycle shorts, and more.
Creating everyday statement looks, the line features fan-favourites Grumpy Bear and Bedtime Bear. Including bright appearances from Cheer Bear, Funshine Bear, Good Luck Bear, Friend Bear, Wish Bear and Love-A-Lot Bear.
The collection launches 08.09.22 online and at our Carnaby store.
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