close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

NEW IN: HYPE. LEICESTER!

Jade March 8, 2022

New boys and girls lines have dropped in our Leicester store!
Located directly across from the Apple store in the Highcross Centre stands one of our very
first stand alone Hype stores, in the city that our story began! Yes, Leicester.

From camouflage to floral patterns, stand out from the crowd with our colourful collection of must-have tracksuit sets, t-shirts, backpacks, and accessories.

Tired of swapping your online purchases for different sizes? Shop the new season in store,
make use of our fitting rooms, and in-store mirrors to ensure the perfect fit! Meet our friendly
and helpful team, committed to providing you with unparalleled service that’ll have you coming back time and time again.

Related Blog

SUMMER LOOKBOOK: NEW IN THIS WEEK
SUMMER LOOKBOOK: NEW IN THIS WEEK

Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...

Read More
INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!

Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....

Read More
HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...

Read More