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SUMMER LOOKBOOK: NEW IN THIS WEEK
SUMMER LOOKBOOK: NEW IN THIS WEEK

Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season.             ...

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INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!

Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....

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HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...

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HYPE. x SONIC CAPSULE COLLECTION!
HYPE. x SONIC CAPSULE COLLECTION!

Introducing, HYPE. x Sonic the Hedgehog™. Featuring energetic designs inspired by the high-octane speedster himself, the HYPE. x Sonic capsule collection includes an unstoppable line of adults' and children’s apparel and accessories for Sonic fan...

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#IWD PLAYLIST!
#IWD PLAYLIST!

It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...

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INTERNATIONAL WOMEN’S DAY
INTERNATIONAL WOMEN’S DAY

In celebration of International Women’s Day, we've put together our top 5 fits you need to make you feel empowered and appreciate yourself. With neutral pantones, subtle designs and oversized fits, comfort is key. Love yourself.   &nbs...

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NEW IN: HYPE. LEICESTER!
NEW IN: HYPE. LEICESTER!

New boys and girls lines have dropped in our Leicester store! Located directly across from the Apple store in the Highcross Centre stands one of our very first stand alone Hype stores, in the city that our story began! Yes, Leicester. From cam...

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STYLING INSPO.
STYLING INSPO.

We've put together out top what to wear styling inspo for a casual date night, uni fits and your next airport look! With the ultimate comfort in mind from crewneck and short sets to cargo joggers and oversized jumpers. Tap the images to shop his and...

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The HYPE. Half-Term Refresh Edit
The HYPE. Half-Term Refresh Edit

Return to school in style with the help of HYPE. Half-Term Refresh Edit. Brimming with backpacks, jackets, bottles, lunch boxes, stationery, and more, boasting some of our iconic bold, playful designs, HYPE. has everything you need to get yourself re...

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HYPE. x HELLO KITTY LAUNCH EVENT!
HYPE. x HELLO KITTY LAUNCH EVENT!

From a Nail bar, tattoo station to a Hello Kitty plush vault! See what went down at our launch event below! With Hello Kitty Fanatics and core HYPE. fans, 3 female dj's; Fabienne, Amarie & Keyrah throwing the tunes, Rollagirls bringing the vibes...

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HYPE. X HELLO KITTY. COMING 10.02.22
HYPE. X HELLO KITTY. COMING 10.02.22

Introducing the highly anticipated HYPE. x HELLO KITTY capsule collection. Stepping into the lovable kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adults and kidswear collections embraces and symbolises the contrast of on-tren...

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VALENTINES EDIT
VALENTINES EDIT

Show 'em you love 'em. We've put together our top picks for this Valentines Day, from everyday essentials to statement pieces, give your loved one a special one. Shop the kids and adults' full Valentines clothing and accessories edit below.  ...

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Everything You Need To Know: OZARK SEASON 4
Everything You Need To Know: OZARK SEASON 4

This is your reminder! OZARK SEASON 4 IS ALMOST HERE. The series focus' on Marty and Wendy Byrde (Jason Bateman and Laura Linney), who become involved with Missouri criminals upon moving to the Ozarks to continue laundering money. The latest tr...

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YOUR ONE-STOP BACK-TO-SCHOOL SHOP
YOUR ONE-STOP BACK-TO-SCHOOL SHOP

From backpacks to face masks, all your back-to-school essentials in one place. Stand out from the crowd this year and inject some personality into your style with the HYPE. back-to-school edit. Brimming with backpacks, jackets, bottles, face masks, ...

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MAKE THE CUT | S1: E5
MAKE THE CUT | S1: E5

LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...

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LOONEY TUNES X HYPE. COLLECTION
LOONEY TUNES X HYPE. COLLECTION

It’s Time to get Looney. The Looney Tunes x HYPE. collection launches online 18/11 and exclusively at our Carnaby store 20/11 🥕 Shop the collection and Meet Bugs Bunny & Daffy Duck at our store 11am-4:30pm 🐰   Get Looney with ...

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MAKE THE CUT – JUSTHYPETV
MAKE THE CUT – JUSTHYPETV

Introducing, Make The Cut! Our new content series is live! with our very own Margs as the host. Each episode has a panel of four guests, their challenge: create their own dream record label! https://www.youtube.com/watch?v=ROQe8mIvGBs&t...

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HYPE. LDN – CARNABY!
HYPE. LDN – CARNABY!

It's Official! Our first ever UK Flagship Store is now open! Amongst the heart of Carnaby, London, home to HYPE.’s first ever Flagship store. Enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two f...

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