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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HYPE. X JURASSIC PARK LAUNCH PARTY

HYPE. Takes Hong Kong | 2014: Throwback Creative Shoot
HYPE. Takes Hong Kong | 2014: Throwback Creative Shoot

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Harry Potter TV Series Will Get All-New Cast and Be Executive Produced by J.K. Rowling
Harry Potter TV Series Will Get All-New Cast and Be Executive Produced by J.K. Rowling

It's happening — Max has officially confirmed the Harry Potter TV series reboot. It's been 12 years since the final movie in the Harry Potter franchise, Harry Potter and the Deathly Hallows Part 2, hit theaters, but Harry, Ron, Hermione, and ...

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Glastonbury Festival Announces 2023 Ticket Resale Dates
Glastonbury Festival Announces 2023 Ticket Resale Dates

Glastonbury Festival has sat at the helm of British festival culture for decades and is the UK’s largest musical event held every summer in Somerset, England. For 2023, Glastonbury Festival has announced an extensive line-up of international artis...

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NEW BAG DRIP
NEW BAG DRIP

Preview our new! HYPE. Bags.          ...

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DARTH VADER’S EXECUTOR SUPER STAR DESTROYER RETURNS TO LEGO ‘STAR WARS’
DARTH VADER’S EXECUTOR SUPER STAR DESTROYER RETURNS TO LEGO ‘STAR WARS’

In celebration of the 40th anniversary of ‘Star Wars: Return of the Jedi’. n 1983, the original trilogy of Star Wars came to a triumphant conclusion with Star Wars: Return of the Jedi. 40 years later, LEGO Star Wars celebrates the classi...

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WHATS COMING TO NETFLIX THIS MARCH
WHATS COMING TO NETFLIX THIS MARCH

What's coming to Netflix this March!   MH370: The Plane That Disappeared (2023) Dropping March 8th, A British documentary delving into one of our greatest modern mysteries: the disappearance of Flight MH370. https://www.youtube.com/...

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CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER
CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER

HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...

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HOGWARTS LEGACY – THE TRAILER
HOGWARTS LEGACY – THE TRAILER

Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...

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BACKPACK TO THE FUTURE WINNER!
BACKPACK TO THE FUTURE WINNER!

Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...

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CREATE & DESTROY | ONLINE NOW
CREATE & DESTROY | ONLINE NOW

The Graphic-led collection Will Launch Exclusively at HYPE.’s Online Store and their Carnaby London Flagship Store on January 19th. To create that which is unique, is to create that which has never been done before. The Just Hype Create & De...

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HYPE. x SHREK – Just Arrived!
HYPE. x SHREK – Just Arrived!

UK lifestyle brand, HYPE., today announced an all-new line of licensed clothing featuring exciting designs inspired by DreamWorks Animation’s beloved and award-winning franchise Shrek, the HYPE. x Shrek capsule collection includes a range of chil...

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QUINCY COMBS FOR JUST HYPE
QUINCY COMBS FOR JUST HYPE

The son of Diddy, boasted to his 4.8 Million Instagram followers wearing a Just Hype hoodie this week.   ...

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SPACEX’S FIRST MISSION OF 2023. LAUNCHING 114 SATELLITES INTO ORBIT
SPACEX’S FIRST MISSION OF 2023. LAUNCHING 114 SATELLITES INTO ORBIT

For its momentous 200th flight and first mission of 2023, Elon Musk’s SpaceX launched 114 satellites to orbit. The SpaceX Falcon 9 rocket took off this morning from the Cape Canaveral Space Force Station in Florida. https://www.y...

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CHRIS EUBANK JR FOR JUST HYPE X KFC
CHRIS EUBANK JR FOR JUST HYPE X KFC

Chris Eubank Jr showed up for his first face-off with Liam Smith wearing a jacket designed by Just Hype x KFC. The boxer was seen eating buckets of fried chicken during a supposedly gruelling weight cut prior to his doomed bout with Conor Benn las...

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TOP 10 HARRY POTTER. X HYPE BACKPACKS
TOP 10 HARRY POTTER. X HYPE BACKPACKS

Wands at the ready! We’ve put together an edit of our most popular trending Harry Potter backpacks from the all-new Harry Potter X HYPE. collection. Highlighting a range of vibrant styles for witches and wizards of all ages!  1. HARRY POTTER X ...

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HARRY POTTER X HYPE. PREVIEW
HARRY POTTER X HYPE. PREVIEW

Preview the collection.                        ...

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HARRY POTTER X HYPE. BEHIND THE SCENES
HARRY POTTER X HYPE. BEHIND THE SCENES

Discover the Magic! The Harry Potter x HYPE. invincible range of accessories including, backpacks, lunch bags, pencil cases, wallets and reusable bottles is coming tomorrow. We thought we'd give you a sneak peak behind the scenes.  We shot the coll...

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IT’S ALMOST TIME TO DISCOVER THE MAGIC! COMING SOON.
IT’S ALMOST TIME TO DISCOVER THE MAGIC! COMING SOON.

It's almost time to Discover the Magic! Our next collaboration is soon to be revealed. 27.10.22 ...

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