Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
The Graphic-led collection Will Launch Exclusively at HYPE.’s Online Store and their Carnaby London Flagship Store on January 19th.
To create that which is unique, is to create that which has never been done before. The Just Hype Create & Destroy collection introduces a new staple of forward-thinking British Luxury Streetwear.
The limited-edition 11-piece unisex apparel collection consists of seasonal t-shirts and hoodies. Inspired by vintage gothic elements and ancient prophecies combined with a dark-themed colour palette.
With the soon-to-be iconic Create & Destroy capsule collection running throughout the collection.
Featuring an all-over contemporary look and feel with distressed enlarged graphics against our loved silhouettes. Encompassing a new graphic direction, disrupting and creating disruption in the fashion industry.
Wear over-sized and pair with layering effects.
The collection launches exclusively at HYPE.’s online store at justhype.com on the 19th January 2023.
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Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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