Chris Eubank Jr showed up for his first face-off with Liam Smith wearing a jacket designed by Just Hype x KFC.
The boxer was seen eating buckets of fried chicken during a supposedly gruelling weight cut prior to his doomed bout with Conor Benn last month. And he claims those photo opportunities helped to create a relationship with the fast food giant, whom he is now representing ahead of his next fight.
HYPE. also supplied a jacket printed with his name – Behind the scenes exclusive image from HYPE. HQ.
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