Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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T-Pain took to Twitter on Saturday to reveal he has plans for another collaborative track with Tory Lanez and Ty Dolla Sign.
Asking fans “what’s the temperature on Tory?” suggesting he may have to postpone the release due to Lanez’s recent controversy involving Megan Thee Stallion.
Lanez is being accused of shooting Med twice in the foot, after reportedly attending a Los Angles pool party last week. With the Houston rapper confirming she had been hospitalised with “gunshot wounds as a result of a crime that was committed against me.” A source later told Page Six it was Lanez who fired the shots.
UK lifestyle brand, HYPE., today announced an all-new line of licensed clothing featuring exciting designs inspired by DreamWorks Animation’s beloved and award-winning franchise Shrek, the HYPE. x Shrek capsule collection includes a range of chil...Read More
It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...Read More
Introducing the highly anticipated HYPE. x HELLO KITTY capsule collection. Stepping into the lovable kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adults and kidswear collections embraces and symbolises the contrast of on-tren...Read More
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