Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Introducing, Make The Cut!
Our new content series is live! with our very own Margs as the host.
Each episode has a panel of four guests, their challenge: create their own dream record label!
They have to decide their Headline act, Legacy act, Underrated act, Underground act, New Generation and Mystery act.
The panelists then debate about the ultimate acts, stating the cons on why Marg’s should pick them as the winner.
Weekly episodes starting this week include Lippy, PK Humble, Faceinthenews, Mini the music blogger, Hemah, Billy the Goat, Youngs Teflon, Eva & Nas and many more! Stay tuned.
Watch our previous series, HYPE. REACTS, with Lippy and various co-hosts.
Reacting to global news, current trends and the latest music releases.
LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...Read More
Jung Ho-yeon from the psychological thriller Squid Game is now the most followed Korean actor on Instagram. Jung’s follower count has soared from 400,000 before the launch of the series to 14.7 million followers at the time of writing. ...Read More
Netflix has released the official trailer 'Monster' https://www.youtube.com/watch?v=hA-lmaz4AM8 . The forthcoming drama is based on Walter Dean Myers’ 1999 novel of the same name and follows a teenager named Steve Harmon (Kelvin Harr...Read More
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