close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

MAKE THE CUT | S1: E5

Jade December 15, 2021

LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL!

Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi – someone won’t make the cut! Watch the episode below

 

Watch previous episodes here.

Related Blog

THIS WEEK’S TOP BOYSWEAR HEROES
THIS WEEK’S TOP BOYSWEAR HEROES

Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE.  This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...

Read More
21 Savage Expands London Show To 2023 Europe Tour
21 Savage Expands London Show To 2023 Europe Tour

Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...

Read More
Travis Scott brings out Ye at Circus Maximus in Rome!
Travis Scott brings out Ye at Circus Maximus in Rome!

"Travis Scott and Kanye West Make History at 'Utopia' Live Premiere in Rome" Travis Scott's highly anticipated live premiere of his chart-topping album 'Utopia' took Rome's Circus Maximus by storm, drawing in a crowd of over 60,000 fans. The event...

Read More

Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.

To learn how we process your data, visit our Privacy Notice. You can unsubscribe at any time.