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Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Jung Ho-yeon from the psychological thriller Squid Game is now the most followed Korean actor on Instagram. Jung’s follower count has soared from 400,000 before the launch of the series to 14.7 million followers at the time of writing.
Playing the role of North Korean defector Park Hae-soo in what’s on track to become the most-watched show on Netflix, Jung won over the hearts of fans in her very first acting role. Making her name as a fashion model, Jung worked hard to prepare for her role as a storied pickpocket. “I watched a lot of documentaries about North Korean defectors. I also practiced speaking in a North Korean accent with a teacher, and studied a lot,” Jung told W Korea.
Jung was initially hesitant about herself as an actor and playing Sae-Byeok in the movie, but quickly grew into the role. “More than anything, I think I was able to accept Sae-byeok without any big difficulties because I am similar to her. In 2016, I left Korea to further my modeling career overseas, and I spent a lot of time alone. At the time, the emotion that I felt the most was loneliness. That feeling of loneliness while trying to persevere and live isn’t all that different,” she said.
Watch the trailer below:
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