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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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The forthcoming drama is based on Walter Dean Myers’ 1999 novel of the same name and follows a teenager named Steve Harmon (Kelvin Harrison, Jr.). The 17-year-old is an intelligent honor student from Harlem who attends an elite high school and has a penchant for film, but is then charged with felony murder and faces a complex legal battle that could put him in prison for the rest of his life.
Harrison, Jr. is joined by Jennifer Hudson as Mrs. Harmon, Jeffrey Wright as Mr. Harmon, A$AP Rocky as an artist named William King, Nas as Harmon’s fellow inmate, John David Washington and Jharrel Jerome as Harmon’s co-defendants Richard “Bobo” Evans and Osvaldo Cruz, Jennifer Ehle and Tim Blake Nelson.
Originally titled All Rise, the film first premiered at the 2018 Sundance Film Festival and is directed by Anthony Mandler and co-executive produced by Nas, John Legend and more.
Watch the full trailer above. Monster premieres May 7th on Netflix, save the date.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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