We’ve recently launched our First Cosmetics & Care range exclusive to Boots UK and just in time for Christmas! With instantly-recognisable HYPE. packaging the collection features hair clay, body mists and fizz bars.
It was obvious that HYPE. Cosmetics would be the next step for us. Moving forward we wanted to reflect HYPE.’s lifestyle rather than just selling some t-shirts.
Senior Designer, Farley Vaughan, head of the project, said: “we needed to create a consistent story, to have the packaging match the scents.”
Still keeping with our Fashion Forward approach we added boxers, hats and socks to the gift sets.
“Incorporating fashion and cosmetics was the perfect way to link what we do with a new product area, who wouldn’t want a free beanie anyway?”
Naming the products was all thanks to a group chat. “We just threw funny names and slogans about and worked it out from there. Some of them are tongue-n-cheek just like HYPE.”
This is just the beginning for HYPE. Cosmetics & Care, we’ll be doing more year on year. You heard it here first!
Exclusively available in Boots stores and Online.
Calling all Disney fans, your favourite characters are back with exciting editions. We can't reveal everything just yet, but we promise you don't have to wait too long. Check out the teaser video below. https://www.youtube.com/watch...Read More
For many of us, Halloween will be a home event this year, but that’s not necessarily a bad thing. What better excuse than to stock up on snacks, turn the lights down low and settle in for some scarily good Halloween entertainment? Netflix have trea...Read More
The third installment from Netflix's teenage rom-com The Kissing Booth only just dropped and it seems there's another on the way. Featuring on their Top 10 list, The Kissing Booth 2 has quickly become one of Netflix's biggest films after it ...Read More