We’ve recently launched our First Cosmetics & Care range exclusive to Boots UK and just in time for Christmas! With instantly-recognisable HYPE. packaging the collection features hair clay, body mists and fizz bars.
It was obvious that HYPE. Cosmetics would be the next step for us. Moving forward we wanted to reflect HYPE.’s lifestyle rather than just selling some t-shirts.
Senior Designer, Farley Vaughan, head of the project, said: “we needed to create a consistent story, to have the packaging match the scents.”
Still keeping with our Fashion Forward approach we added boxers, hats and socks to the gift sets.
“Incorporating fashion and cosmetics was the perfect way to link what we do with a new product area, who wouldn’t want a free beanie anyway?”
Naming the products was all thanks to a group chat. “We just threw funny names and slogans about and worked it out from there. Some of them are tongue-n-cheek just like HYPE.”
This is just the beginning for HYPE. Cosmetics & Care, we’ll be doing more year on year. You heard it here first!
Exclusively available in Boots stores and Online.
London police detectives Cassie Stuart and Sunny Khan investigate historic cold cases involving missing persons, murder and long-hidden secrets. Detectives Cassie Stuart and Sunil 'Sunny' Khan try to solve a series of cold cases involving murder...Read More
Despite the current three-year gap in between his full-length records, Drake continues to break records. According to Chart Data, the rapper is now the first and only artist to hit 50 billion combined streams on Spotify. In 2020 alone, Drake ach...Read More
Air Jordan x Off White Nike AJ I 1 Chicago 'The 10 Ten'. Nike's Jordan Brand partner up with Virgil Abloh's Off-White label for the first time to bring us the highly anticipated Air Jordan 1 Retro High 'Chicago' which were part of 'The Ten' ...Read More