Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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WATCH THE NEW! SPACE JAM 2: A NEW LEGACY TRAILER!
WATCH THE NEW! SPACE JAM 2: A NEW LEGACY TRAILER!

The most iconic film of the 1990s is getting a modern revamp this summer, as the characters of Looney Tunes join forces with another basketball icon for another epic game. Space Jam: A New Legacy stars LeBron James as a version of himself, who is tr...

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FACEBOOK’S NEW “HOTLINE” APP
FACEBOOK’S NEW “HOTLINE” APP

Facebook‘s internal R&D team has launched their latest app, Hotline, to the public for beta testing. The app is described as a crossover between the invite-only audio chat room app, Clubhouse, and Instagram Live. Hotline allows creators t...

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WATCH THE TRAILER FOR NETFLIX’S ‘MONSTER’ WITH A$AP ROCKY
WATCH THE TRAILER FOR NETFLIX’S ‘MONSTER’ WITH A$AP ROCKY

Netflix has released the official trailer 'Monster' https://www.youtube.com/watch?v=hA-lmaz4AM8 . The forthcoming drama is based on Walter Dean Myers’ 1999 novel of the same name and follows a teenager named Steve Harmon (Kelvin Harr...

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TOP 4 SLIDERS FOR SUNNY DAYS
TOP 4 SLIDERS FOR SUNNY DAYS

Perfect for dodging the burning pavement and those days when it’s too hot to wear trainers. The underrated kings of footwear. Flip flops and sliders are a wardrobe staple that can get you through summer beer gardens weather. Keep a pair on stand-by...

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TOP 5 KIDS LOUNGE SETS
TOP 5 KIDS LOUNGE SETS

The casual vibe that's not just for Sundays, meet the loungewear edit, designed to find you the ultimate comfort. Helping you find the perfect set with all-over prints, plain-ish styles, leggings and shorts! HYPE GREY KIDS CROP PULLOVER HOODIE &am...

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TOP 3 JACKETS YOU NEED FOR PUB GARDEN MEET UPS
TOP 3 JACKETS YOU NEED FOR PUB GARDEN MEET UPS

Hit refresh on your wardrobe this season with our top 3 edit of on-trend zip-up hoodies and jackets. Keep it casual for your pub garden plans this spring! Script logo and new signature logo. HYPE CAMO EXPLORER MEN'S JACKET Imagine a jacket that...

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NETFLIX REPORTEDLY BUYS KAYNE WEST DOCUMENTARY FOR 30 MILLION USA
NETFLIX REPORTEDLY BUYS KAYNE WEST DOCUMENTARY FOR 30 MILLION USA

According to reports, Netflix has now purchased a documentary about Kanye West for more than $30 million USD. The multi-part project was put together by duo Coodie and Chike, Clarence “Coodie” Simmons and Chike Ozah, who co-directed...

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AN END OF AN ERA FOR YAHOO
AN END OF AN ERA FOR YAHOO

Yahoo! is shutting down after 16 years. For those who aren’t familiar with the website, it’s a community-driven Q&A platform that lets users ask questions and submit answers from other users. The site was launched in 2005, making it the l...

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TOP 3 KIDS TEES YOU NEED
TOP 3 KIDS TEES YOU NEED

Meet our top 3 edit of boys' and girls t-shirts for everyday wear. From plain-ish styles to all-over loud and proud statement designs. Basic tees don’t get the credit they deserve. They might be basic, but they're also versatile, and we’re living...

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THE BEST MATCHING TRACKSUITS TO SEE YOU THROUGH LOCKDOWN
THE BEST MATCHING TRACKSUITS TO SEE YOU THROUGH LOCKDOWN

The loungewear obsession isn’t ending anytime soon. We have become accustomed to 100% comfort, 24/7. However if your old joggers and stained bed t-shirt isn’t doing it for you anymore, it’s probably time to level up our loungewear game. See bel...

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TOP 4 NEW IN TREATS
TOP 4 NEW IN TREATS

Cater to your sweet tooth needs with HYPE. treats. Take a look at our treats. Grab a box for your Saturday afternoon bbq or those Sunday night movies. Whatever you're fancying, we've got the treats especially for you!  HYPE HARIBO SWEET TREAT BOX...

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TOP 3 HYPE. X JUICE
TOP 3 HYPE. X JUICE

When everyday necessities meet the fashion world! We've teamed up with our friends at Juice to create a range of on-trend Lighting cables, powerbanks and wireless charging pads. With  signature HYPE. prints, let us introduce you to Disco Leopard, St...

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3 OUTSIDE ACTIVITIES FOR YOU AND YOUR FRIENDS
3 OUTSIDE ACTIVITIES FOR YOU AND YOUR FRIENDS

Officially aloud to keep your friends out doors and we can't wait to share some inspo on how to do it best! We can’t think of anything better than sitting outside in a park with our mates and playing games. We have waited a whole year for this and ...

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TOP 3 BEST SELLERS BOYS WEAR
TOP 3 BEST SELLERS BOYS WEAR

Take a look at our boys wear bestsellers edit, find out what's trending and the boyswear garments and accessories our customers are loving, all in one place. From tracksuit sets to limited edition hoodies we have you covered with our top 3 best selle...

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TOP GIRLS BUTTERFLY EDIT
TOP GIRLS BUTTERFLY EDIT

Stay ahead of trends with the Girls Butterfly Edit! Your one-stop-shop for the cutest looks you need this season, from crop hoodies, cycle shorts, tees and tracksuit sets. HYPE BUTTERFLY FADE KIDS CROP PULLOVER HOODIE Summer's here, and we've g...

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HOW TO MAKE THE TIK TOK INSPIRED “BAKED OATS”
HOW TO MAKE THE TIK TOK INSPIRED “BAKED OATS”

We are sure you must of seen the baked oats trend all over TikTok by now and we are officially obsessed. This low-cal breakfast tasted just like a cake, so we thought we would put together a TikTok-inspired recipe whether you are feeling baked oats w...

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TOP 3 BOTTLES YOU NEED
TOP 3 BOTTLES YOU NEED

The weather is getting warmer, stay hydrated with one of top 3 picks below keeping you hydrated, in style. Up to 24 hours cold! HYPE YELLOW & FUCHSIA GRADIENT POWDER COATED METAL BOTTLE Keeping you hydrated, in style. Meet the HYPE. yell...

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HOW TO SPEND YOUR EASTER WEEKEND 2021
HOW TO SPEND YOUR EASTER WEEKEND 2021

Easter weekend is almost here! We have put together some inspo as to how you can spend it this year... check our easter edit below. BBQ In The Garden Grab your five pals, head to your local supermarket or garden centre and get yourselves a disp...

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