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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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SUMMER LOOKBOOK: NEW IN THIS WEEK
SUMMER LOOKBOOK: NEW IN THIS WEEK
INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!
HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!
#IWD PLAYLIST!
#IWD PLAYLIST!
INTERNATIONAL WOMEN’S DAY
INTERNATIONAL WOMEN’S DAY
NEW IN: HYPE. LEICESTER!
NEW IN: HYPE. LEICESTER!
PARAMOUNT ANNOUNCES SONIC THE HEDGEHOG 3
PARAMOUNT ANNOUNCES SONIC THE HEDGEHOG 3
THE WORLDS FIRST NFT VENDING MACHINE
THE WORLDS FIRST NFT VENDING MACHINE
STYLING INSPO.
STYLING INSPO.
The HYPE. Half-Term Refresh Edit
The HYPE. Half-Term Refresh Edit
HYPE. x HELLO KITTY LAUNCH EVENT!
HYPE. x HELLO KITTY LAUNCH EVENT!
VALENTINES EDIT
VALENTINES EDIT
Everything You Need To Know: OZARK SEASON 4
Everything You Need To Know: OZARK SEASON 4
Knuckles Makes His Debut In ‘Sonic the Hedgehog 2’ Trailer
Knuckles Makes His Debut In ‘Sonic the Hedgehog 2’ Trailer
HYPE. SNOW BUYING GUIDE
HYPE. SNOW BUYING GUIDE
YOUR ONE-STOP BACK-TO-SCHOOL SHOP
YOUR ONE-STOP BACK-TO-SCHOOL SHOP