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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HYPE. X CARE BEARS
HYPE. X CARE BEARS
TOP 10 HYPE. NEW TERM ESSENTIALS
TOP 10 HYPE. NEW TERM ESSENTIALS
HYPE. X CARE BEARS: COMING SOON
HYPE. X CARE BEARS: COMING SOON
7 EDITS TO TAKE YOU BACK TO SCHOOL IN STYLE
7 EDITS TO TAKE YOU BACK TO SCHOOL IN STYLE
IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION
IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION
CLASS OF ’22 BEST SELLERS EDIT
CLASS OF ’22 BEST SELLERS EDIT
INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!
HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!
#IWD PLAYLIST!
#IWD PLAYLIST!
INTERNATIONAL WOMEN’S DAY
INTERNATIONAL WOMEN’S DAY
NEW IN: HYPE. LEICESTER!
NEW IN: HYPE. LEICESTER!
STYLING INSPO.
STYLING INSPO.
The HYPE. Half-Term Refresh Edit
The HYPE. Half-Term Refresh Edit
HYPE. x HELLO KITTY LAUNCH EVENT!
HYPE. x HELLO KITTY LAUNCH EVENT!
VALENTINES EDIT
VALENTINES EDIT
MAKE THE CUT – JUSTHYPETV
MAKE THE CUT – JUSTHYPETV