Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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Everything You Need To Know: OZARK SEASON 4
Everything You Need To Know: OZARK SEASON 4

This is your reminder! OZARK SEASON 4 IS ALMOST HERE. The series focus' on Marty and Wendy Byrde (Jason Bateman and Laura Linney), who become involved with Missouri criminals upon moving to the Ozarks to continue laundering money. The latest tr...

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Knuckles Makes His Debut In ‘Sonic the Hedgehog 2’ Trailer
Knuckles Makes His Debut In ‘Sonic the Hedgehog 2’ Trailer

Paramount has now dropped the first trailer for Sonic the Hedgehog 2, giving fans of the franchise the first look at Idris Elba‘s Knuckles. Featured above, the clip begins with Sonic fighting crime and hanging out with James Marsden‘s Tom Wa...

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HYPE. SNOW BUYING GUIDE
HYPE. SNOW BUYING GUIDE

Hitting the slopes this season? Keep yourself safe and winter warm with our brand new HYPE. Snow Edit. We’ve put together a selection of HYPE. Snow fleeces, salopettes, jackets, gloves, and base layers to help you brave the cold in style.   ...

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YOUR ONE-STOP BACK-TO-SCHOOL SHOP
YOUR ONE-STOP BACK-TO-SCHOOL SHOP

From backpacks to face masks, all your back-to-school essentials in one place. Stand out from the crowd this year and inject some personality into your style with the HYPE. back-to-school edit. Brimming with backpacks, jackets, bottles, face masks, ...

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MAKE THE CUT | S1: E5
MAKE THE CUT | S1: E5

LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...

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LOONEY TUNES X HYPE. COLLECTION
LOONEY TUNES X HYPE. COLLECTION

It’s Time to get Looney. The Looney Tunes x HYPE. collection launches online 18/11 and exclusively at our Carnaby store 20/11 🥕 Shop the collection and Meet Bugs Bunny & Daffy Duck at our store 11am-4:30pm 🐰   Get Looney with ...

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MAKE THE CUT – JUSTHYPETV
MAKE THE CUT – JUSTHYPETV

Introducing, Make The Cut! Our new content series is live! with our very own Margs as the host. Each episode has a panel of four guests, their challenge: create their own dream record label! https://www.youtube.com/watch?v=ROQe8mIvGBs&t...

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HYPE. LDN – CARNABY!
HYPE. LDN – CARNABY!

It's Official! Our first ever UK Flagship Store is now open! Amongst the heart of Carnaby, London, home to HYPE.’s first ever Flagship store. Enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two f...

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HYPEMAS GIFTS
HYPEMAS GIFTS

Beat the rush and stock up early on your Christmas gifts and stocking fillers. Whether you’re treating yourself or buying gifts for your loved ones, we’ve put together an edit of xmas offers with everything you need for a magical Christmas. We...

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BLACKOUT NOVEMBER
BLACKOUT NOVEMBER

Why wait until Black Friday for all the deals. Throughout the month of November we're offering up to 70% off on selected items. With a 12 day calendar featuring exclusive Deals Of The Day. Each day new products will be added at you-can't-miss prices...

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SQUID GAME’S JUNG HO-YEON, THE MOST FOLLOWED KOREAN ACTOR ON INSTAGRAM
SQUID GAME’S JUNG HO-YEON, THE MOST FOLLOWED KOREAN ACTOR ON INSTAGRAM

Jung Ho-yeon from the psychological thriller Squid Game is now the most followed Korean actor on Instagram.  Jung’s follower count has soared from 400,000 before the launch of the series to 14.7 million followers at the time of writing. ...

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1 ORDER = 1 TREE PLANTED
1 ORDER = 1 TREE PLANTED

Over the last 7 months we started our journey to offset our carbon footprint and to try and support the global effort in slowing down climate change. So far we have planted 176,588 trees and have achieved 811.94T of carbon reduction which is the e...

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NEW FRAMES | EXCLUSIVE TO SPECSAVERS
NEW FRAMES | EXCLUSIVE TO SPECSAVERS

Just landed. New Optical frames exclusive to Specsavers online and instores. Choose from 13 styles including metal, aviator, clubmaster, round and square frames. Find your perfect fit!           &...

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BAGS, BAGS, BAGS
BAGS, BAGS, BAGS

Express your individuality with our trend-led backpacks and accessories. Perfect for transporting your essentials from A to B. Tap to shop. ...

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FALL NEW ARRIVALS | HYPE. MENS
FALL NEW ARRIVALS | HYPE. MENS

New arrivals just landed. Featuring tees, hoodies, joggers, jumpers and coats to keep you on trend this season. Tap the images to shop. ...

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COMING SOON. THE IPHONE 13.
COMING SOON. THE IPHONE 13.

Apple dropped several new products and released information on major updates to its existing devices at its Keynote event on Tuesday. Apple revealed the highly-anticipated iPhone 13 and iPhone 13 Pro models, outfitted with a powerful new camera ...

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THE MOST TALKED ABOUT MET GALA 2021 FITS
THE MOST TALKED ABOUT MET GALA 2021 FITS

Met Gala 2021 kicked off in style as fashion’s biggest night in celebration of the Costume Institute’s newest exhibition, In America: A Lexicon of Fashion. Originally supposed to be held on the first Monday in May, this year’s gala was postpo...

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Certified Bag Lover ✔️
Certified Bag Lover ✔️

Our spin on Drake's latest album cover... Introducing, Certified Bag Lover Check out our reaction to Certified Lover Boy, coming to our social platforms tonight at 7pm.        ...

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