Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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SQUID GAME’S JUNG HO-YEON, THE MOST FOLLOWED KOREAN ACTOR ON INSTAGRAM
SQUID GAME’S JUNG HO-YEON, THE MOST FOLLOWED KOREAN ACTOR ON INSTAGRAM

Jung Ho-yeon from the psychological thriller Squid Game is now the most followed Korean actor on Instagram.  Jung’s follower count has soared from 400,000 before the launch of the series to 14.7 million followers at the time of writing. ...

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1 ORDER = 1 TREE PLANTED
1 ORDER = 1 TREE PLANTED

Over the last 7 months we started our journey to offset our carbon footprint and to try and support the global effort in slowing down climate change. So far we have planted 176,588 trees and have achieved 811.94T of carbon reduction which is the e...

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NEW FRAMES | EXCLUSIVE TO SPECSAVERS
NEW FRAMES | EXCLUSIVE TO SPECSAVERS

Just landed. New Optical frames exclusive to Specsavers online and instores. Choose from 13 styles including metal, aviator, clubmaster, round and square frames. Find your perfect fit!           &...

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BAGS, BAGS, BAGS
BAGS, BAGS, BAGS

Express your individuality with our trend-led backpacks and accessories. Perfect for transporting your essentials from A to B. Tap to shop. ...

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FALL NEW ARRIVALS | HYPE. MENS
FALL NEW ARRIVALS | HYPE. MENS

New arrivals just landed. Featuring tees, hoodies, joggers, jumpers and coats to keep you on trend this season. Tap the images to shop. ...

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COMING SOON. THE IPHONE 13.
COMING SOON. THE IPHONE 13.

Apple dropped several new products and released information on major updates to its existing devices at its Keynote event on Tuesday. Apple revealed the highly-anticipated iPhone 13 and iPhone 13 Pro models, outfitted with a powerful new camera ...

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THE MOST TALKED ABOUT MET GALA 2021 FITS
THE MOST TALKED ABOUT MET GALA 2021 FITS

Met Gala 2021 kicked off in style as fashion’s biggest night in celebration of the Costume Institute’s newest exhibition, In America: A Lexicon of Fashion. Originally supposed to be held on the first Monday in May, this year’s gala was postpo...

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Certified Bag Lover ✔️
Certified Bag Lover ✔️

Our spin on Drake's latest album cover... Introducing, Certified Bag Lover Check out our reaction to Certified Lover Boy, coming to our social platforms tonight at 7pm.        ...

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HYPE. SAMPLE SALE! 2021
HYPE. SAMPLE SALE! 2021

This weekend saw our first Sample Sale since the global pandemic crisis. We'd been saving our samples, developments and one of a kind's up for two years. After an amazing turn out, we'd extended our Sample Sale 'till the end of the week. Please fi...

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IS INSTAGRAM DOWN?
IS INSTAGRAM DOWN?

USERS COMPLAIN APP IS NOT REFRESHING AND HIT BY TECHNICAL ISSUES. Instagram appears to have stopped working properly, with users complaining they are unable to use it as usual. Complaints included the fact that the news feed would not refresh,...

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MENS A/W FIRST LOOK
MENS A/W FIRST LOOK

With the autumn winter season fast approaching, preview the collection ahead of launch.   ...

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TIKTOK a ‘massive retail opportunity’ for Just Hype
TIKTOK a ‘massive retail opportunity’ for Just Hype

TikTok a ‘massive retail opportunity’ for Just Hype We are one of the first fashion retailers to pilot video-sharing platform TikTok’s in-app purchasing software. As part of the trial, which began in April, shoppers can purchase our products ...

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SPACE JAM X HYPE.: THE COLLECTION!
SPACE JAM X HYPE.: THE COLLECTION!

Introducing, the HYPE. Squad. Welcome To The Serververse. Inspired by Space Jam: A New Legacy’s Tune Squad combined with a digitalised virtual space aesthetic. With appearances from our favourite Looney Tunes characters including Bugs Bunny, Lola...

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HYPE.’S NEW FLAGSHIP STORE – COMING SOON
HYPE.’S NEW FLAGSHIP STORE – COMING SOON

Carnaby is the new home to HYPE.’s first ever Flagship store, enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors. Established in 2011, we began as a self-funded project, designing printed cl...

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NEW DROPS: BACKPACKS
NEW DROPS: BACKPACKS

With Back to School and Back to University fast approaching, have you covered, from backpacks, pencil cases, gym bags, lunch bags and stationery! Giving you a guide to our new in stock to be on top of the latest trends. Meet our top 5 trending new i...

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WATCH THE NEW! SPACE JAM 2: A NEW LEGACY TRAILER!
WATCH THE NEW! SPACE JAM 2: A NEW LEGACY TRAILER!

The most iconic film of the 1990s is getting a modern revamp this summer, as the characters of Looney Tunes join forces with another basketball icon for another epic game. Space Jam: A New Legacy stars LeBron James as a version of himself, who is tr...

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FACEBOOK’S NEW “HOTLINE” APP
FACEBOOK’S NEW “HOTLINE” APP

Facebook‘s internal R&D team has launched their latest app, Hotline, to the public for beta testing. The app is described as a crossover between the invite-only audio chat room app, Clubhouse, and Instagram Live. Hotline allows creators t...

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WATCH THE TRAILER FOR NETFLIX’S ‘MONSTER’ WITH A$AP ROCKY
WATCH THE TRAILER FOR NETFLIX’S ‘MONSTER’ WITH A$AP ROCKY

Netflix has released the official trailer 'Monster' https://www.youtube.com/watch?v=hA-lmaz4AM8 . The forthcoming drama is based on Walter Dean Myers’ 1999 novel of the same name and follows a teenager named Steve Harmon (Kelvin Harr...

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