Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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5 Types Of Freshers

THE MUMMAS KID

Never left mum’s side, therefore never washed clothes, never washed dishes and never made a bed. (Wears sensible shoes)

THE POSH ONES

The ones who don’t understand the £1.50 jager bombs and the kebabs after a night out. The Ex-private school member who casually drops into conversation that their parents have a holiday home in the South of France.

THE UNPREPARED ONES

Confused about everything, especially when it comes to signing up for uni activities.

THE HERMIT ROOMMATE

You know they’re there, but they’re not. Only venture out to go to uni, the library or Tesco Express. A modern day Cinderella.

THE KEENO’S

You mentioned your name 3 minutes ago, and they’ve already given you a nickname. The ones who will do random acts so they can tell their friends back home the stories; wearing traffic cones as hats and luring neighbours cats in for a cuddle on the way back from a night out.

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