Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
With Fresher’s week here, and that student loan in… now the question is, what do you splash your $£€ on?
We’ve rounded up our Top Backpacks perfect for those Uni essentials; library trips and Tesco express hauls.
Not for the faint hearted, but for the rose lovers.
Our staple backpack, needed in the world’s wardrobes.
Unisex style to match any outfit; the laidback look, the woke-up 10 minutes ago look and the wore these clothes last night look.
*Also known as the girl with the cool pink bag
We have 100s of Backpacks to choose from, if you can’t wait for the delivery, head to your local John Lewis, Debenhams, Next or JD and pick one up.
For wash-care and fabric compositions please refer to product care label.
Our backpacks are standard size
Fabrics may very depending on style
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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