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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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FRESHER’S BACKPACK PICKS           

Admin September 19, 2018

       With Fresher’s week here, and that student loan in… now the question is, what do you splash your $£€ on?

We’ve rounded up our Top Backpacks perfect for those Uni essentials; library trips and Tesco express hauls.

HYPE ROSE BACKPACK

Not for the faint hearted, but for the rose lovers.

HYPE PINK HOLOGRAPHIC BACKPACK

Our staple backpack, needed in the world’s wardrobes.

HYPE BLACK SPECKLE FADE BACKPACK


Unisex style to match any outfit; the laidback look, the woke-up 10 minutes ago look and the wore these clothes last night look.

HYPE PEACH FADE BACKPACK

*Also known as the girl with the cool pink bag

We have 100s of Backpacks to choose from, if you can’t wait for the delivery, head to your local John Lewis, Debenhams, Next or JD and pick one up.

BACKPACK NEED-TO-KNOWS

For wash-care and fabric compositions please refer to product care label.

Our backpacks are standard size
43*31*14cm 17.5Litres

Fabrics may very depending on style

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