Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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NEW DROPS: BACKPACKS

With Back to School and Back to University fast approaching, have you covered, from backpacks, pencil cases, gym bags, lunch bags and stationery! Giving you a guide to our new in stock to be on top of the latest trends.

Meet our top 5 trending new in bags this week, with tie-dye inspired, our signature gradient, marble space and camo all-over prints.
Tap the photos to shop.

HYPE SWEET STRIPE FADE BACKPACK

HYPE LEOPARD CAMO BACKPACK

HYPE RAINBOW SPACE BACKPACK

HYPE BLACK STRIPE TIE DYE BACKPACK

HYPE FLORAL TIE DYE BACKPACK

How do you wear your backpack? Tag us at @justhypeofficial on Instagram

 

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