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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
With Back to School and Back to University fast approaching, have you covered, from backpacks, pencil cases, gym bags, lunch bags and stationery! Giving you a guide to our new in stock to be on top of the latest trends.
Meet our top 5 trending new in bags this week, with tie-dye inspired, our signature gradient, marble space and camo all-over prints.
Tap the photos to shop.
How do you wear your backpack? Tag us at @justhypeofficial on Instagram
Introducing the highly anticipated HYPE. x HELLO KITTY capsule collection. Stepping into the lovable kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adults and kidswear collections embraces and symbolises the contrast of on-tren...
Read MoreFrom backpacks to face masks, all your back-to-school essentials in one place. Stand out from the crowd this year and inject some personality into your style with the HYPE. back-to-school edit. Brimming with backpacks, jackets, bottles, face masks, ...
Read MoreIt’s Time to get Looney. The Looney Tunes x HYPE. collection launches online 18/11 and exclusively at our Carnaby store 20/11 🥕 Shop the collection and Meet Bugs Bunny & Daffy Duck at our store 11am-4:30pm 🐰 Get Looney with ...
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