Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
50 wearing the HYPE. white script men’s tee on Lil Wayne’s #YoungMoneyRadio episode 10 featuring Naomi Campbell, Whoopi Goldberg, Dustin Poirier and Taquarius Wair. Click the link below to watch full video.
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#YoungMoneyRadio episode 10 on @applemusic on Friday was one of the books! Had some real legends and icons pull up for some incredibly candid convos. This man, 50 Cent came on for AN HOUR AND A HALF talkin’ that talk, and I don’t think I got too many questions in. ?? Also had the iconic goddesses @Naomi Campbell and @whoopigoldberg on, plus young sports titans @dustinpoirier and @t.q._wair. Must watch episode, chekk it out on Apple Music. Link in bio!
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