Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
2 Chainz took to Instagram to tease his birthday present from Kanye West. The large four-wheeled gift was a custom SHERPA N ATV. Many will remember the SHERPA N from the YEEZY QNTM release in Chicago, the “Follow God” music video, and from interviews with Ye at his Wyoming ranch.
View this post on Instagram
Kanye West presented SHERP as a gift to the winner of Grammy 2 Chainz.
A post shared by SHERP (@sherp.atv) on
The gifted ATV was presented with a custom plaque that read: “For 2 Chainz,” followed by an inscription of Proverbs 3:5-6, “Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight.”
It’s estimated that a SHERP will cost approximately $115,000 USD for the starting model.
Met Gala 2021 kicked off in style as fashion’s biggest night in celebration of the Costume Institute’s newest exhibition, In America: A Lexicon of Fashion. Originally supposed to be held on the first Monday in May, this year’s gala was postpo...Read More
According to reports, Netflix has now purchased a documentary about Kanye West for more than $30 million USD. The multi-part project was put together by duo Coodie and Chike, Clarence “Coodie” Simmons and Chike Ozah, who co-directed...Read More
As the majority of us attempt to limit the amount of time we’re spending scrolling through social media each day, a new social networking app is here make limiting our time that little bit harder. Clubhouse - as it’s named — is a social platfo...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.