Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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YEEZY GIFTS 2 CHAINZ A SHERPA “YEEZY MOBILE” FOR HIS BDAY

2 Chainz took to Instagram to tease his birthday present from Kanye West. The large four-wheeled gift was a custom SHERPA N ATV. Many will remember the SHERPA N from the YEEZY QNTM release in Chicago, the “Follow God” music video, and from interviews with Ye at his Wyoming ranch.

Developed in Kyiv, Ukraine, the SHERP can fit up to 9 people and has a loading capacity of 2,645 lbs, an approach clearance of three feet, can run in water/mud, travel up to 25mph, and is powered by an eco-friendly Doosan D18 engine that provides 55hp/41kW of power. Regarded as the ultimate ATV, the SHERP can often be found in the frigid oil fields of Canada.

The gifted ATV was presented with a custom plaque that read: “For 2 Chainz,” followed by an inscription of Proverbs 3:5-6, “Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight.”

It’s estimated that a SHERP will cost approximately $115,000 USD for the starting model.

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