Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
If the Christmas decs outside aren’t getting you in the Christmas spirit yet, we’ve got something to get you in the festive mood! Our Christmas backpack range just went LIVE!
A revamped mono speckle, fluorescent neons, mini backpacks and brand new vibrant prints. The best Christmas present you can give, we’ve made it easier to shop! Just tap the image and it’ll take you directly to buy the product.
An 80s throwback to brighten any gloomy day.
A fushia neon to spice up your life.
Little bit of floral never hurt no one.
Speckle fade’s had an update. *with added drips.
If it’s not neon, we don’t wanna know!
Shop our latest range of backpacks here. Theres something for everyone this Christmas.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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