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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Will Smith shocked fans when he revealed they would be able to book the home from The Fresh Prince of Bel-Air via Airbnb. Now, Smith is showing potential guests what they’ll experience if they choose to stay the night.
On Monday, Smith shared a video on YouTube in which he gives a tour of the residence. Of course, the Fresh Prince couldn’t fully drift through this sea of nostalgia without being accompanied by DJ Jazzy Jeff. Together, the pair showed how the home has been renovated into a time capsule that contains artifacts from both the show and Smith’s career as the Fresh Prince.
The main bedroom imitates the room Will stayed in while living in the poolhouse with Carlton. It’s lined with some of the iconic sneakers Will wore throughout the series as well as items from his Bel-Air Athletics clothing line. There are also DJ Jazzy Jeff and the Fresh Prince records and a mini-basketball hoop.
After playing around in the home, Smith and Jazz were joined by the cast Fresh Prince. Will explained to them that the house is being turned into an Airbnb to celebrate the show’s 30th anniversary. Bookings for the residence open on Tuesday and will only cost guests $30 a night.
For the street, sporty casual-leisure chick who has an eye for fashion. Whether you’re dressing up for a Friday night with the girls, or it’s a hungover Sunday roast at nan’s. We’re keeping you on trend no matter the occasion. HYPE RED 1993 ...
Read MoreUpcycling & Reworking, with Vanessa Davinia. Reworked HYPE. x Budweiser tote bag. We caught up with Vanessa to chat about creativity and fashion events. "From the age of 14, i've always been a creative person, and since being in the fashi...
Read MoreIntroducing, Make The Cut! Our new content series is live! with our very own Margs as the host. Each episode has a panel of four guests, their challenge: create their own dream record label! https://www.youtube.com/watch?v=ROQe8mIvGBs&t...
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