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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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WHAT TO WEAR TO YOUR NEXT SOCIALLY DISTANCED MEET UP

Jade July 24, 2020

Lockdown rules have eased and we’re allowed to hang out with loved ones. Its time to put the joggers away and show off your post-lockdown-style. No matter what your vibe is, we’ve got the fit you’re looking for. Whether its for date night, Friday nights at the pub with the boys or garden drinks, level up your ‘drobe with our edit.

The House Party Look

The HYPE. Men’s Black Leopard Men’s T-Shirt.

 

Friday Night @ The Pub

The HYPE. Dark Calm Men’s oversized T-shirt.

Date Night

The HYPE. Men’s Floral Hiss Shirt.

 

 

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