Shaping the evolution of backpacks. We design our backpacks to channel personality and practicality for whatever the occasion.Think bold, think loud and think print. Our ever-growing and ever-developing range of backpacks updates each season, meaning new fabrics, new prints and new bags.
We’ve sold over a million backpacks, helping people all over the world express themselves. Prints including Floral, Space, Speckle Fade and Holographic are our most popular.
Ever wondered what your backpack for? Our team have come up with 3 options on what you can use your HYPE. bag for.
– Work essentials: laptop, note pad, pens, lunch, books, charger.
– Everyday: Lip balm, wallet, drink, snacks, keys, jumper, hair brush, sunnies.
– Sports kit: trainers, workout clothes, towel, water bottle.
HYPE,: THE STORY Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own Fucking Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and beco...Read More
TRIVIA QUIZ: HOW WELL DO KNOW THE FRESH PRINCE OF BEL-AIR? It's been 30 years this week since the first-ever series of The Fresh Prince of Bel-Air aired on our screens. You may have seen all over Instagram this week, the original cast reunited on Zoo...Read More