Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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WHAT CAN YOU FIT INTO YOUR HYPE BAG?

WHAT CAN YOU FIT INTO YOUR HYPE BAG?

Shaping the evolution of backpacks. We design our backpacks to channel personality and practicality for whatever the occasion.Think bold, think loud and think print. Our ever-growing and ever-developing range of backpacks updates each season, meaning new fabrics, new prints and new bags.

We’ve sold over a million backpacks, helping people all over the world express themselves. Prints including Floral, Space, Speckle Fade and Holographic are our most popular.

Ever wondered what your backpack for? Our team have come up with 3 options on what you can use your HYPE. bag for.

– Work essentials: laptop, note pad, pens, lunch, books, charger.

– Everyday: Lip balm, wallet, drink, snacks, keys, jumper, hair brush, sunnies.

– Sports kit: trainers, workout clothes, towel, water bottle.

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