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WHAT CAN YOU FIT INTO YOUR HYPE BAG?

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WHAT CAN YOU FIT INTO YOUR HYPE BAG?

Shaping the evolution of backpacks. We design our backpacks to channel personality and practicality for whatever the occasion.Think bold, think loud and think print. Our ever-growing and ever-developing range of backpacks updates each season, meaning new fabrics, new prints and new bags.

We’ve sold over a million backpacks, helping people all over the world express themselves. Prints including Floral, Space, Speckle Fade and Holographic are our most popular.

Ever wondered what your backpack for? Our team have come up with 3 options on what you can use your HYPE. bag for.

– Work essentials: laptop, note pad, pens, lunch, books, charger.

– Everyday: Lip balm, wallet, drink, snacks, keys, jumper, hair brush, sunnies.

– Sports kit: trainers, workout clothes, towel, water bottle.

CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER
CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER

HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...

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HOGWARTS LEGACY – THE TRAILER
HOGWARTS LEGACY – THE TRAILER

Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...

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BACKPACK TO THE FUTURE WINNER!
BACKPACK TO THE FUTURE WINNER!

Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...

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