Shaping the evolution of backpacks. We design our backpacks to channel personality and practicality for whatever the occasion.Think bold, think loud and think print. Our ever-growing and ever-developing range of backpacks updates each season, meaning new fabrics, new prints and new bags.
We’ve sold over a million backpacks, helping people all over the world express themselves. Prints including Floral, Space, Speckle Fade and Holographic are our most popular.
Ever wondered what your backpack for? Our team have come up with 3 options on what you can use your HYPE. bag for.
– Work essentials: laptop, note pad, pens, lunch, books, charger.
– Everyday: Lip balm, wallet, drink, snacks, keys, jumper, hair brush, sunnies.
– Sports kit: trainers, workout clothes, towel, water bottle.
Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...Read More
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...Read More
As the summer days start to wind down, the anticipation of heading back to school begins to build. It's a time of new beginnings, fresh challenges, and of course, the perfect opportunity to rock a brand new backpack that reflects your style and perso...Read More
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