Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Neon isn’t going anywhere. In fact, fluorescent shades like yellow, green , orange and hot pink popped up once again by big named brands like Dior, HOMME PLISSÉ Issey Miyake and Louis Vuitton (yes, the one that caused a stir with Walter Van Beirendonck).
They say fashion goes in circles. Although neon is bold, it doesn’t have to be eye-searing… it’s easy to avoid looking like a Bic highlighter; steer clear of a full neon fit, and you’re on your way. Adding small amounts of neon to your outfits allowing you to hop on the fashion 2021 trend without looking excessive and bright, avoiding looking like the highlighter duo.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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