Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

WEARING NEON WITHOUT LOOKING LIKE A HIGHLIGHER

Neon isn’t going anywhere. In fact, fluorescent shades like yellow, green , orange and hot pink popped up once again by big named brands like Dior, HOMME PLISSÉ Issey Miyake and Louis Vuitton (yes, the one that caused a stir with Walter Van Beirendonck).

In 2019, sportswear brands were obsessed with neon fits — as evidenced by this Wood Wood editorial. Puffer coats, Virgil Abloh and MCA Chicago delivered an entire capsule centred around neon pink and green, and Balenciaga was definitely not afraid of clashing colours!

They say fashion goes in circles. Although neon is bold, it doesn’t have to be eye-searing… it’s easy to avoid looking like a Bic highlighter; steer clear of a full neon fit, and you’re on your way. Adding small amounts of neon to your outfits allowing you to hop on the fashion 2021 trend without looking excessive and bright, avoiding looking like the highlighter duo.

 

Related Blog

NEW IN EASTER TREATS
NEW IN EASTER TREATS

Cater your sweet tooth needs with HYPE treats. Easter came early! Take a scroll down our new in treats, from chocolate eggs to sour sweets we have Easter at your finger tips. Calling all white chocolate lovers we have a box for you get scrolling find...

Read More
IT’S OFFICIAL!
IT’S OFFICIAL!

We’ve partnered up with Samsung C&T UK, the fashion and trading sister to the Korean electronics company! This is such an exciting time for us, our creative director and co-founder, Liam Green said : “The partnership with Samsung is a game c...

Read More
HYPE.’s Tips: How To Spice Up Your Outdoor Exercise
HYPE.’s Tips: How To Spice Up Your Outdoor Exercise

HYPE.’s Tips: How To Spice Up Your Outdoor Exercise By Lauren Pinkney As per Government guidelines, we’re allowed to go outside for unlimited exercise (isn’t that an apocalyptic sentence!). If you’re starting to find your daily walks or runs ...

Read More