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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Neon isn’t going anywhere. In fact, fluorescent shades like yellow, green , orange and hot pink popped up once again by big named brands like Dior, HOMME PLISSÉ Issey Miyake and Louis Vuitton (yes, the one that caused a stir with Walter Van Beirendonck).
They say fashion goes in circles. Although neon is bold, it doesn’t have to be eye-searing… it’s easy to avoid looking like a Bic highlighter; steer clear of a full neon fit, and you’re on your way. Adding small amounts of neon to your outfits allowing you to hop on the fashion 2021 trend without looking excessive and bright, avoiding looking like the highlighter duo.
An eye for Tie dye Let's be honest, Tie-Dye has never been out of style, and rightfully so with its constantly on-trend aesthetic and colourful beauty. From joggers, to dresses, here at HYPE. we've got a whole range of grams that'll tickle your ti...
Read MorePositive news this week and we are ready to take on this next month and smash it as we move forward feeling more optimistic than ever! Now it’s time to look up to the stars... you wont be disappointed! Each star sign has something positive to read ...
Read MoreHYPE. X POKEMON https://www.youtube.com/watch?v=3x4roKETL1Y . Teaming with Pokemon, we’ve bought the fun and excitement to create a one-of-a-kind capsule collection. Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle an...
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