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Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
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Eli Russell Linnetz; photographer, designer, producer, director and overall versatile creative. He founded a clothing collection titled ERL and was featured through an exclusive photo series for the cover of HYPEBEAST Magazine Issue 29. But today he returns with a particularly special surprise — a music video he directed for Tyga and Kanye West some three years that never saw the light of day.
View this post on Instagram#kimkardashian #kyliejenner #feelme
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“Feel Me” was featured on his 2017 project B*tch I’m the Shit 2. While Eli didn’t get into the specifics as to why the music video never released, he did caption the Instagram post with, “I directed this three years go. No one’s ever seen it before. #Feelme.” The cinematography is dripped in blue shades while a thunderstorm coincides with a meteor shower. Kanye’s adidas Calabasas logo is printed on a monster truck while both Kim Kardashian and Kylie Jenner make cameo appearances. Neither Tyga or Kanye make actually show up in the music video.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
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