cart

‘VIEWS WITH OUR SENIOR DESIGNER

Admin

Name: Luke ‘Crane’ Russell

Hype Role: Senior designer/ Full-time diva

How long have you worked @ Hype for? 4 years, O.G

Tell ‘em about you:

6ft 4, 20/20 vision, luscious locks with small feet, but we can overlook that. Cue the Tinder profile; I’m a happy go lucky lad, average looks with a great personality.

Growing up I knew I wanted to work somewhere where I could express my creativity. I went on to study Graphic Design at DE Montfort University, where I received two degrees. One in Graphic Design and the other for being a LAD. If you couldn’t find me at the front row of a seminar, I was down the SU, knocking back those 2-4-1 jägers on a Wednesday.

My life motto: Started from the paper round, the North Devon Gazette to be precise, now we here.

Best thing about your job?

The creativity, I gather all my thoughts and let the magic happen. I also love the diversity, I’m never just stuck to doing one thing. I’ll be working on editorials, clothing graphics and prints, shop fits and events. It keeps me on my toes to say the least.

Oh, and the Jäger dispenser behind my desk #JägerOverAqua

Style tip?

If you’ve got a small head like me and struggle to find a hat that fit’s your head, head to the women’s department.

Key crazes for AW17: 

Sherpa Winter is coming. Slip our Sherpa hood over your head and you’re good to go.
This is definitely the comfiest and most unusual fabric we’ve used. I bet you’ll be seeing it a lot this Autumn Winter.

Monochrome You can’t go wrong with black and white, tailor these basics to suit your style.

Embroidery
It’s all in the detail. You’ll notice a lot of pieces from our AW17 collection with embroidery, where we’ve focused a lot on giving you different textures.

21 Savage Expands London Show To 2023 Europe Tour
21 Savage Expands London Show To 2023 Europe Tour

Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...

Read More
Behind the scenes for Zalando 👀
Behind the scenes for Zalando 👀

Check out BTS photoshoot for  @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...

Read More
Back to School with HYPE.: Your Guide to the Perfect Backpack
Back to School with HYPE.: Your Guide to the Perfect Backpack

As the summer days start to wind down, the anticipation of heading back to school begins to build. It's a time of new beginnings, fresh challenges, and of course, the perfect opportunity to rock a brand new backpack that reflects your style and perso...

Read More