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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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TRENDING: CHECKERBOARD

This season it’s all about the motorsport style, an unquestionably new-wave style; the checkerboard pattern.

We’ve seen it become catwalk staples, the black and white print, sometimes accented in red and pinks. Before it became the new ‘it’, it was only for the brave. This season we’ve incorporated it into a Unisex style hoodie, wear oversized with cycle shorts or as a tight-fit with skinny jeans for the ultimate Saturday look.

Click on the images to shop.

 

 

 

 

 

 

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