close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

TRENDING: CHECKERBOARD

Admin September 27, 2018

This season it’s all about the motorsport style, an unquestionably new-wave style; the checkerboard pattern.

We’ve seen it become catwalk staples, the black and white print, sometimes accented in red and pinks. Before it became the new ‘it’, it was only for the brave. This season we’ve incorporated it into a Unisex style hoodie, wear oversized with cycle shorts or as a tight-fit with skinny jeans for the ultimate Saturday look.

Click on the images to shop.

 

 

 

 

 

 

Related Blog

Behind the scenes for Zalando 👀
Behind the scenes for Zalando 👀

Check out BTS photoshoot for  @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...

Read More
Back to School with HYPE.: Your Guide to the Perfect Backpack
Back to School with HYPE.: Your Guide to the Perfect Backpack

As the summer days start to wind down, the anticipation of heading back to school begins to build. It's a time of new beginnings, fresh challenges, and of course, the perfect opportunity to rock a brand new backpack that reflects your style and perso...

Read More
HYPE. x L.O.L. Surprise!
HYPE. x L.O.L. Surprise!

Brand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...

Read More

Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.

To learn how we process your data, visit our Privacy Notice. You can unsubscribe at any time.