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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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THIS WEEK’S TRENDING BAGS

The backpacks you need to know about this week – from all-over to plainish prints in our iconic backpack shape. We’ve put together our trending bags edit.
Tap to images to shop. Drop a comment with your favourite.

HYPE NEON CAMO UTILITY BACKPACK

The HYPE. neon camo utility backpack is the ultimate bag you need in your life. Featuring our signature camo print entwined in khaki, blacks and pops of neon green. Designed in our unisex utility shape, creating a backpack for everyone. Featuring an enlarged front pocket to keep all your essentials, such as snacks, phone charger, lip balms, flip flops. This backpack highlights an elasticated mesh pocket on the side to store your favourite water bottle.

HYPE DRIPS BACKPACK

The HYPE. half drips backpack, featuring a yellow and blue colour contrast with our iconic drips print. Perfect to use as your back to school bag, sports bag and every week rotation bag. Designed in our standard unisex backpack shape and style, perfect for girls, boys and gender-neutral. Measuring at 42cms x 30cms x 12cms, this is the perfect size to transport your goods from A to B. The straps offer supreme comfort with just the right amount of padding.

HYPE X SCIENCE MUSEUM ASTRONAUT BACKPACK

 

HYPE CLOUD FADE BACKPACK

Every wondered what it’s like in the clouds? .. us too! We designed this HYPE. pastel clouds backpack whilst we were travelling through the clouds via plane, pretty cool eh. This backpack comes with a contrasting removable purple pom pom to give your backpack a pop. Measuring at 42cms x 30cms x 12cms, this is the perfect size to transport your goods from A to B. The straps offer supreme comfort with just the right amount of padding.

 

 

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