close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

THE TRENDING 2020 PRINTS TIE-DYE FOR

An eye for Tie dye

Let’s be honest, Tie-Dye has never been out of style, and rightfully so with its constantly on-trend aesthetic and colourful beauty. From joggers, to dresses, here at HYPE. we’ve got a whole range of grams that’ll tickle your tie-dye taste buds.

Butterfly

Butterflies are big in the fashion world right now, even spilling into nail art, I’m sure Mariah Carey is using this as an excuse to dig out her early 2000’s ‘drobe. With celebrities like Kylie Jenner, Khloe Kardashian, Cardi B etc, being fans of the trend.

Year of the Dragon

 

This enchanting creature has made its way onto the list of popular prints of 2020 with its bright colours and intricate designs, to vamp up even the most simplest of outfits.

By Baldeep Gahir.

Related Blog

TIKTOK’S TAYLER HOLDER IN JUST HYPE
TIKTOK’S TAYLER HOLDER IN JUST HYPE

TikTok's Tayler Holder wearing the HYPE. scribble black tracksuit set in his latest Instagram post featuring fellow Hype House member Nick Austin.   Capturing the 3 image Instagram post: " Meet my son @nickaustin "     ...

Read More
YOUR BLACK FRIDAY SURVIVAL GUIDE: 8 TOP TIPS FOR STRESS FREE SHOPPING
YOUR BLACK FRIDAY SURVIVAL GUIDE: 8 TOP TIPS FOR STRESS FREE SHOPPING

There’s no denying that so many more of us will be doing our Christmas shopping online this year. If anything that sentiment goes double for the biggest shopping event of the year - we’re of course talking about Black Friday. Whether you love it ...

Read More
TASTE THE FEELING
TASTE THE FEELING

HYPE. X COCA-COLA You’ve probably heard about our collaboration with Coca-Cola… if you haven’t, you’re about to find out! https://www.youtube.com/watch?v=R_-2Y3lKi8E We teamed up with the globally-known beverage king Coca-Cola to create an...

Read More