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Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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THE TRENDING 2020 PRINTS TIE-DYE FOR

Jade August 19, 2020

An eye for Tie dye

Let’s be honest, Tie-Dye has never been out of style, and rightfully so with its constantly on-trend aesthetic and colourful beauty. From joggers, to dresses, here at HYPE. we’ve got a whole range of grams that’ll tickle your tie-dye taste buds.

Butterfly

Butterflies are big in the fashion world right now, even spilling into nail art, I’m sure Mariah Carey is using this as an excuse to dig out her early 2000’s ‘drobe. With celebrities like Kylie Jenner, Khloe Kardashian, Cardi B etc, being fans of the trend.

Year of the Dragon

 

This enchanting creature has made its way onto the list of popular prints of 2020 with its bright colours and intricate designs, to vamp up even the most simplest of outfits.

By Baldeep Gahir.

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