Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Let’s be honest, Tie-Dye has never been out of style, and rightfully so with its constantly on-trend aesthetic and colourful beauty. From joggers, to dresses, here at HYPE. we’ve got a whole range of grams that’ll tickle your tie-dye taste buds.
Butterflies are big in the fashion world right now, even spilling into nail art, I’m sure Mariah Carey is using this as an excuse to dig out her early 2000’s ‘drobe. With celebrities like Kylie Jenner, Khloe Kardashian, Cardi B etc, being fans of the trend.
This enchanting creature has made its way onto the list of popular prints of 2020 with its bright colours and intricate designs, to vamp up even the most simplest of outfits.
By Baldeep Gahir.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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