cart

SPRING SUMMER ’20

Editor Blog

This Spring Summer, we’re making mini-trends a thing of the future with our vibrant new capsule collection.

Introducing seven sub-collections: The Basic Pack, Hawaii Resort, Renaissance, Contemporary, Athleisure 90’s Sports, Wonderland and Monochrome with a Red Injection.

Basic Pack.

The core ones.
The staples to build your seasonal look in the colour tones
to match your mood.

Hawaii Resort.

Tropical prints, matching sets, festival feels.
Prints you want to wear when you want the chicas’ attention.

Renaissance.

Graphic led trends.
Not for the faint hearted, the too cool for school ones.

Contemporary.

The modern era.
Lightening mixed with camo and dogtooth prints for that over-sized look.

Athleisure 90’s Sports.

Name says it all.
Jersey sweats, polys, cut & sew technical panels and Nylon shell suit inspo.

Monochrome with a Red Injection.

For these with 3 favourite colours.
Taping trend, panels, oversizing with all-over floral and speckle fade.

Wonderland.

Away with the fairies (and ocean).
Presenting our new mascot, the jumping Dolphin, cupid cherubs and pastels.

Featuring 600 pieces, we’ve focused on designing what you need.
Although you may not know it yet, but once you lay your eyes on it, it’s yours.

Shop the collection.
Mens
Womens
Bags
Accessories

#TheBasicPack #TheHawaiiPack #TheRenaissancePack #TheContemporaryPack #TheAthleisurePack #TheMonochromeWithARedInjectionPack #TheWonderlandPack #HYPES220

THIS WEEK’S TOP BOYSWEAR HEROES
THIS WEEK’S TOP BOYSWEAR HEROES

Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE.  This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...

Read More
21 Savage Expands London Show To 2023 Europe Tour
21 Savage Expands London Show To 2023 Europe Tour

Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...

Read More
Behind the scenes for Zalando 👀
Behind the scenes for Zalando 👀

Check out BTS photoshoot for  @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...

Read More