Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
This Spring Summer, we’re making mini-trends a thing of the future with our vibrant new capsule collection.
Introducing seven sub-collections: The Basic Pack, Hawaii Resort, Renaissance, Contemporary, Athleisure 90’s Sports, Wonderland and Monochrome with a Red Injection.
The core ones.
The staples to build your seasonal look in the colour tones
to match your mood.
Tropical prints, matching sets, festival feels.
Prints you want to wear when you want the chicas’ attention.
Graphic led trends.
Not for the faint hearted, the too cool for school ones.
The modern era.
Lightening mixed with camo and dogtooth prints for that over-sized look.
Name says it all.
Jersey sweats, polys, cut & sew technical panels and Nylon shell suit inspo.
For these with 3 favourite colours.
Taping trend, panels, oversizing with all-over floral and speckle fade.
Away with the fairies (and ocean).
Presenting our new mascot, the jumping Dolphin, cupid cherubs and pastels.
Featuring 600 pieces, we’ve focused on designing what you need.
Although you may not know it yet, but once you lay your eyes on it, it’s yours.
Shop the collection.
Mens
Womens
Bags
Accessories
#TheBasicPack #TheHawaiiPack #TheRenaissancePack #TheContemporaryPack #TheAthleisurePack #TheMonochromeWithARedInjectionPack #TheWonderlandPack #HYPES220
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
Read MoreThe Graphic-led collection Will Launch Exclusively at HYPE.’s Online Store and their Carnaby London Flagship Store on January 19th. To create that which is unique, is to create that which has never been done before. The Just Hype Create & De...
Read MoreUK lifestyle brand, HYPE., today announced an all-new line of licensed clothing featuring exciting designs inspired by DreamWorks Animation’s beloved and award-winning franchise Shrek, the HYPE. x Shrek capsule collection includes a range of chil...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.