cart

SPRING SUMMER ’20

This Spring Summer, we’re making mini-trends a thing of the future with our vibrant new capsule collection.

Introducing seven sub-collections: The Basic Pack, Hawaii Resort, Renaissance, Contemporary, Athleisure 90’s Sports, Wonderland and Monochrome with a Red Injection.

Basic Pack.

The core ones.
The staples to build your seasonal look in the colour tones
to match your mood.

Hawaii Resort.

Tropical prints, matching sets, festival feels.
Prints you want to wear when you want the chicas’ attention.

Renaissance.

Graphic led trends.
Not for the faint hearted, the too cool for school ones.

Contemporary.

The modern era.
Lightening mixed with camo and dogtooth prints for that over-sized look.

Athleisure 90’s Sports.

Name says it all.
Jersey sweats, polys, cut & sew technical panels and Nylon shell suit inspo.

Monochrome with a Red Injection.

For these with 3 favourite colours.
Taping trend, panels, oversizing with all-over floral and speckle fade.

Wonderland.

Away with the fairies (and ocean).
Presenting our new mascot, the jumping Dolphin, cupid cherubs and pastels.

Featuring 600 pieces, we’ve focused on designing what you need.
Although you may not know it yet, but once you lay your eyes on it, it’s yours.

Shop the collection.
Mens
Womens
Bags
Accessories

#TheBasicPack #TheHawaiiPack #TheRenaissancePack #TheContemporaryPack #TheAthleisurePack #TheMonochromeWithARedInjectionPack #TheWonderlandPack #HYPES220

Related Blog

HOW FRESH ARE YOU?
HOW FRESH ARE YOU?

TRIVIA QUIZ: HOW WELL DO KNOW THE FRESH PRINCE OF BEL-AIR? It's been 30 years this week since the first-ever series of The Fresh Prince of Bel-Air aired on our screens. You may have seen all over Instagram this week, the original cast reunited on Zoo...

Read More
TOP 5 FROM OUR SCRIBBLE COLLECTION
TOP 5 FROM OUR SCRIBBLE COLLECTION

Introducing our Scribble Collection. A mens and women's range of essential loungewear, that's your everyday work from home rotation sorted! From hoodies to joggers and tees in classic black, trending navy and sought-after grey. Mix and match with our...

Read More
IN LONDON AND NEED A TRIM?
IN LONDON AND NEED A TRIM?

HYPE. X JOHNNY'S CHOP SHOP: PENDING Johnny's Chop Shop is the only place we'll get our haircut, so it was only natural that we would end up working together. Using instantly-recognisable barbering symbols such as the stripe pole, cut throat razors an...

Read More