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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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SPRING SUMMER ’20

This Spring Summer, we’re making mini-trends a thing of the future with our vibrant new capsule collection.

Introducing seven sub-collections: The Basic Pack, Hawaii Resort, Renaissance, Contemporary, Athleisure 90’s Sports, Wonderland and Monochrome with a Red Injection.

Basic Pack.

The core ones.
The staples to build your seasonal look in the colour tones
to match your mood.

Hawaii Resort.

Tropical prints, matching sets, festival feels.
Prints you want to wear when you want the chicas’ attention.

Renaissance.

Graphic led trends.
Not for the faint hearted, the too cool for school ones.

Contemporary.

The modern era.
Lightening mixed with camo and dogtooth prints for that over-sized look.

Athleisure 90’s Sports.

Name says it all.
Jersey sweats, polys, cut & sew technical panels and Nylon shell suit inspo.

Monochrome with a Red Injection.

For these with 3 favourite colours.
Taping trend, panels, oversizing with all-over floral and speckle fade.

Wonderland.

Away with the fairies (and ocean).
Presenting our new mascot, the jumping Dolphin, cupid cherubs and pastels.

Featuring 600 pieces, we’ve focused on designing what you need.
Although you may not know it yet, but once you lay your eyes on it, it’s yours.

Shop the collection.
Mens
Womens
Bags
Accessories

#TheBasicPack #TheHawaiiPack #TheRenaissancePack #TheContemporaryPack #TheAthleisurePack #TheMonochromeWithARedInjectionPack #TheWonderlandPack #HYPES220

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