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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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SPOTTED: WINNIE HARLOW

Jade November 13, 2020

The queen of the catwalk, Winnie Harlow recently posted to her 8.4Million Instagram followers wearing the HYPE. mono tie-dye tracksuit. Tap the image to shop.

 

 

 

 

 

 

 

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