Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Making moves to turn the classic game of beer pong into a world-renowned league.
After introducing his French rosé wine brand, Maison No. 9, Post Malone and his manager Dre London are reportedly looking to continue to expand his ventures beyond the music realm. According to reports from TMZ, the rapper has filed for a trademark on the ‘World Pong League’ at the United States Patent and Trademark Office July 14th.
It is believed the trademark will be used for beer pong tournaments and other competitions, as well as ‘exhibitions’.
According to the entertainment news outlet, Post is planning to put the copyright into league-affiliated merchandise, such as branding glassware, plastic cups, game tables, cup racks, and balls.
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