Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
J. Cole and Ibrahim “Ib” Hamad are officially expanding Dreamville Records to launch Dreamville Ventures and Dreamville Studios.
“Dreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music. The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry, but allows us to take a massive leap towards turning those big ideas into reality,” J. Cole said. Hamad added, “Dreamville is a brand we built from the ground up and the appointments of Damien and Candace allows us to take the company to levels we’ve always dreamed of while keeping our core values and beliefs at the forefront of our expansion.
It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...Read More
LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...Read More
Beyoncé made history at the 63rd Annual Grammy Awards on Sunday night, picking up her 28th win and becoming the most decorated female artist in the award show’s history. Her wins included Best R&B Performance for “Black Parade,” ...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.