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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
J. Cole and Ibrahim “Ib” Hamad are officially expanding Dreamville Records to launch Dreamville Ventures and Dreamville Studios.
“Dreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music. The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry, but allows us to take a massive leap towards turning those big ideas into reality,” J. Cole said. Hamad added, “Dreamville is a brand we built from the ground up and the appointments of Damien and Candace allows us to take the company to levels we’ve always dreamed of while keeping our core values and beliefs at the forefront of our expansion.
HYPE. takes Santorini. We teamed up with social media influencer Zhara to showcase our latest womenswear Autumn Winter range. A collection boasting pastel tie-dye tracksuits, essential sets, swimwear and our latest dresses. Designed for versatility...
Read MoreFor many of us, Halloween will be a home event this year, but that’s not necessarily a bad thing. What better excuse than to stock up on snacks, turn the lights down low and settle in for some scarily good Halloween entertainment? Netflix have trea...
Read MoreEli Russell Linnetz; photographer, designer, producer, director and overall versatile creative. He founded a clothing collection titled ERL and was featured through an exclusive photo series for the cover of HYPEBEAST Magazine Issue 29. But today ...
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