Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Pop Smoke‘s debut album “Shoot for the Stars Aim for the Moon” is officially the Top Rap Album with the longest-running No. 1 in the charts.
According to reports, the project logged 20 weeks on top of the chart dated March 27 as it raked in 40,000 equivalent album units. The late rapper is now one week ahead of previous record-holder Eminem, who spent 19 weeks at No. 1 with Recovery between 2010 and 2011!
Other artists who are trailing Smoke and Em include Drake with Take Care at 16 weeks, Macklemore and Ryan Lewis with The Heist at 13 weeks, Kendrick Lamar with DAMN. at 11 weeks and JAY-Z with The Blueprint 3 at 10 weeks.
It is now apparent that Shoot for the Stars Aim for the Moon is currently trailing MC Hammer’s Please Hammer, Don’t Hurt Em, which recorded 29 weeks in 1990.
Grime's war dub season is officially back, and this time it's Chip taking aim. Last night, the North London MC dropped two music videos directed at fellow MC star Stormzy. The two last teamed up on the 2015 track "Hear Dis", and had a seemi...
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Thanks to recent collabs with DJ Khaled on "Popstar" and "Greece," Drake is officially the sole record holder for the most top 10 entries on the Billboard Hot 100. Entering the charts at No.3 and 8, giving Drake his 39th and 40th top 10 entries. Sur...
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50 Cent Teases Upcoming Pop Smoke and Roddy Ricch Collab After the release of "Make it Rain,", 50 Cent took to Instagram to tease the collaboration with himself, Pop Smoke and Roddy. Ricch. The upcoming single from the late rapper is expected to ...
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