Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Thanks to recent collabs with DJ Khaled on “Popstar” and “Greece,” Drake is officially the sole record holder for the most top 10 entries on the Billboard Hot 100.
Entering the charts at No.3 and 8, giving Drake his 39th and 40th top 10 entries. Surpassing Madonna’s record of 38 songs, which he tied with back in May 2020 with Playboi Carti collab “Pain 1993” debuting at no.7.
As of writing, Drake holds the record ahead of Madonna, The Beatles, Rihanna, Michael Jackson, Mariah Carey, Stevie Wonder, Janet Jackson, Elton John, Lil Wayne, Elvis Presley and Taylor Swift.
It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...Read More
LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...Read More
Met Gala 2021 kicked off in style as fashion’s biggest night in celebration of the Costume Institute’s newest exhibition, In America: A Lexicon of Fashion. Originally supposed to be held on the first Monday in May, this year’s gala was postpo...Read More
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