Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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After the release of “Make it Rain,”, 50 Cent took to Instagram to tease the collaboration with himself, Pop Smoke and Roddy. Ricch.
The upcoming single from the late rapper is expected to be part of the Posthumous album, which is currently delayed until next month. 50 made the announcement on Instagram with an image of four bottles of his Le Chemin Du Roi brand champagne in multi sizes.
With Pop Smoke’s Shoot for the Stars, Aim for the Moon album executive produced by 50 Cent is now set to be officially released on July 3rd.
50 Cent wearing Just Hype t-shirt on Young Money Radio. Watch the full video here.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.