Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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After the release of “Make it Rain,”, 50 Cent took to Instagram to tease the collaboration with himself, Pop Smoke and Roddy. Ricch.
The upcoming single from the late rapper is expected to be part of the Posthumous album, which is currently delayed until next month. 50 made the announcement on Instagram with an image of four bottles of his Le Chemin Du Roi brand champagne in multi sizes.
With Pop Smoke’s Shoot for the Stars, Aim for the Moon album executive produced by 50 Cent is now set to be officially released on July 3rd.
50 Cent wearing Just Hype t-shirt on Young Money Radio. Watch the full video here.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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