Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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NEW IN! WMNS

For the street, sporty casual-leisure chick who has an eye for fashion. Whether you’re dressing up for a Friday night with the girls, or it’s a hungover Sunday roast at nan’s. We’re keeping you on trend no matter the occasion.

HYPE RED 1993 WOMEN’S DRESS, £39.99

HYPE BLACK ORMEROD WOMEN’S JOGGERS, £39.99

HYPE BLUE TAPED CAMO WOMEN’S HOODIE, £49.99

HYPE BLACK FLARED WOMEN’S CROP CREW, £34.99

HYPE BLACK CHECKERBOARD WOMEN’S CROP HOODIE, £39.99

Shop our brand new Wmns Fall ’18 collection here. 

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