For the street, sporty casual-leisure chick who has an eye for fashion. Whether you’re dressing up for a Friday night with the girls, or it’s a hungover Sunday roast at nan’s. We’re keeping you on trend no matter the occasion.
Shop our brand new Wmns Fall ’18 collection here.
Upcycling & Reworking, with Vanessa Davinia. Reworked HYPE. x Budweiser tote bag. We caught up with Vanessa to chat about creativity and fashion events. "From the age of 14, i've always been a creative person, and since being in the fashi...Read More
Big Sean continues his Detroit 2 visual push with a new video for "Lithuania," one of many highlights from the new album. https://www.youtube.com/watch?v=H2Po5uiZMco&feature=emb_logo . The video was directed by Mike Carson, whose cr...Read More
HYPE LAUNCHES ICONIC AND COLOURFUL STREETWEAR COLLECTION INSPIRED BY LEGO® NINJAGO® An apparel collection inspired by the world of LEGO® NINJAGO® entwined with a trending streetwear approach and HYPE’s loud and proud essence. Featuring a 28-p...Read More