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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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NEW IN: SUMMER BAGS ’19

Admin July 31, 2019

Our favourite time of the year, when the suns out the backpacks are out. This summer, we’ve cooked up a collection that’ll celebrate your individuality, whatever the occasion.

Colourful designs, playful fabrics and the theme of expression, encouraging you to channel your inner-self. If you fancy standing out from the crowd, opt for bright tie-dye. Keeping it monochrome? .. there’s a whole load of styles to choose from.


INTRODUCING: THE ASTRO BAG

Not a force to be reckoned with. For the space fans, the NASA researchers, and the ones who just love the print!
CLICK TO SHOP.


FOR THE FASHIONISTAS

The queen of festivals, The Pink Wavey Backpack. This tie-dye number is perfect to pack-in your festival essentials; Dry shampoo, HYPE. rain coat and matching holographic bucket hat, and let’s not forget the mouth wash.
CLICK TO SHOP. 


VOILAA, HERE SHE IS… THE MINT FLAMINGO BACKPACK.

One that’s sure to make heads turn in complete and utter jealousy. Who wouldn’t want to store their every-day bits and bobs in this backpack.
CLICK TO SHOP. 

HOLD TIGHT FOR THE SPACE ENTHUSIASTS.

Our NASA Space Badges backpack, for the lovers of Galactic Exploration and Expeditions.
CLICK TO SHOP.


CHECK MATE.

The ever growing checkerboard trend is still here! We’ve added our signature brand colour for that extra POP!
CLICK TO SHOP.

Not seen a backpack you want yet? .. Not to worry, we’ve got 100s for you to choose from.
* Disclaimer, you’ll be adding more than one to your basket. SHOP.

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