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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Colourful designs, playful fabrics and the theme of expression, encouraging you to channel your inner-self. If you fancy standing out from the crowd, opt for bright tie-dye. Keeping it monochrome? .. there’s a whole load of styles to choose from.
Not a force to be reckoned with. For the space fans, the NASA researchers, and the ones who just love the print!
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The queen of festivals, The Pink Wavey Backpack. This tie-dye number is perfect to pack-in your festival essentials; Dry shampoo, HYPE. rain coat and matching holographic bucket hat, and let’s not forget the mouth wash.
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One that’s sure to make heads turn in complete and utter jealousy. Who wouldn’t want to store their every-day bits and bobs in this backpack.
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HOLD TIGHT FOR THE SPACE ENTHUSIASTS.
Our NASA Space Badges backpack, for the lovers of Galactic Exploration and Expeditions.
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The ever growing checkerboard trend is still here! We’ve added our signature brand colour for that extra POP!
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Not seen a backpack you want yet? .. Not to worry, we’ve got 100s for you to choose from.
* Disclaimer, you’ll be adding more than one to your basket. SHOP.
From backpacks to face masks, all your back-to-school essentials in one place. Stand out from the crowd this year and inject some personality into your style with the HYPE. back-to-school edit. Brimming with backpacks, jackets, bottles, face masks, ...
Read MoreBeat the rush and stock up early on your Christmas gifts and stocking fillers. Whether you’re treating yourself or buying gifts for your loved ones, we’ve put together an edit of xmas offers with everything you need for a magical Christmas. Weâ€...
Read MoreExpress your individuality with our trend-led backpacks and accessories. Perfect for transporting your essentials from A to B. Tap to shop. ...
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